More Newsline articles

Advertisers remain fixated on youth, but failing to reach older audiences is bad for business when younger consumers turn to their elders for purchasing advice amid uncertainty.

Principal media benefits media agencies’ bottom lines at the cost of operating impartially.

Synthetic research can be a game changer for media strategists — so long as its limitations are taken into account.

The campaign comes as the hype around women’s sport continues to grow among brands and their agencies.

Adwanted Group, parent company of The Media Leader, has announced the promotion of Steve Scaffardi to a new role as global CEO for events & publishing.

An audit of Adelaide’s attention metrics conducted by MediaSense found its methodology is outcome-driven, transparent, reproducable and independently verifiable. AU scores were correlated with improved ad performance.

Davie’s authority has been undermined by his handling of Bob Vylan’s Glastonbury set and the refusal to pick up a new documentary on Gaza. But it’s the accumulation of controversies that could be his ultimate undoing.

Government recognises the ad industry for its role in driving growth at an opportune time for expanding international business.

Agencies need to evolve their commercial models beyond time- and resource-based pricing, especially as AI efficiencies and demand for outcome-based models increase pressure for change.

The broadcaster announced the emissions measurement tool earlier this year and has already been successful in digital campaigns.