EA’s sale to an investor consortium last month could open up new opportunities for brand partnerships, product placements and in-game activations.
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A study, WPP developed with Oxford University’s Saïd Business School, challenges some of marketing’s most entrenched principles, underlining most consumers decide what to buy long before purchase.
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The latest research from McKinsey dives into how AI-powered search has shifted the purchasing journey for consumers and how marketers can catch up.
New research from Experian highlights a data reset, the importance of curated marketplaces, and the use of AI for creative planning.
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AI agents restructure media buying in favour of independent agencies, says Converge’s CEO
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The partnership features as part of a trend of supercharging a video-first approach in podcasting.
