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The analyst spoke to The Media Leader in Cannes about whether the industry has got better at marketing.

The companies made a joint return to Cannes to convince advertisers of TV’s abilities.

At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.

With the Converged.AI suite and launch of Vermeer, Havas is “entering a new phase”, said Yannick Bolloré.

Open Call will allow brands to place an open request to creators for sponsored content.

It’s been a challenging year so far and it will have undoubtedly affected our mental wellness. Ask yourself and your team these four important questions. 

For brands, the combination of retail media and streaming allows them to move across the funnel to reach consumers earlier.

The broadcasters’ self-serve ad marketplace is aimed at small to medium-sized businesses and digital-native advertisers used to buying their own media in social and digital environments.

The sustainability framework now includes a standardised approach to the digital methodology used to estimate emissions across media and supply chains.

The platform will bring audience insights, media planning and activation, optimisation and measurement into one place.