The decision offers confirmation of Google’s market power and enables the UK Competition and Markets Authority (CMA) to consider and implement proportionate intervention measures to ensure fair competition and treatment of businesses who rely on Google.
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It’s as simple — and as complicated — as achieving reach, investing in brand building, and nailing creative.
The algorithm is the new casting director, and it’s rewriting your creator brief, writes the co-founder of Word On The Curb
Why are marketers pressing pause on more interactive platforms when consumers are playing forward? Snap’s senior commercial director believes ‘comfort’ is slowing marketers down.
The UK-based startup seeks to replace banner ads with notifications about musical artists, giving users greater choice and relevance over what they see. After a modest start this year, the new extension and a subsequent marketing campaign will look to accelerate user uptake.
In response to Mike Follett’s comments at Future of Media Manchester, one planner advises interrogating the platforms and tweaking how you utilise them; don’t blindly de-invest because of the attention metrics.
Leaders from Publicis, IPG, Starcom and Spark Foundry highlighted at the Vistar Media Connects event several barriers that have prevented faster adoption of programmatic within the industry.
Exclusive: The broadcaster has partnered with Streamr.ai to form the basis of its new AI-driven production service, aimed at making it easier for SMEs to invest in TV.
There are tremendous opportunities to maximise the impact of TV at the bottom of the funnel, where automated planning and buying are commonly deployed, writes Sky’s director of insight and research.
Marketers are pouring fresh investment into influencers and creators. That momentum will only translate into brand growth if we move from command and control to guardrails and trust, and measure both the quick win and the long haul, writes Kantar.