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Sonic branding isn’t just effective; it’s the most distinctive and potent asset for brand recall, says Forever Audio’s CEO.

Creativebrief’s the “Future of the Pitch” report reveals more than half of agencies believe the current approach to pitching poses a long-term threat to the industry’s future success.

It takes a particular kind of leadership and way of organising to get momentum behind any movement. Jan Gooding looks at the building blocks of ‘Advertising, who cares?’

Analysis: Rose candidly acknowledged in her first earnings report that WPP’s recent performance has been “unacceptable”, but suggested initiatives like WPP Open Pro, aimed at attracting small business clientele, could stimulate growth.

Big Tech’s outcome models are powerful but pricey. Advertisers’ meagre brand-level models just don’t cut it anymore. So what’s the answer?

The route out of overwhelm isn’t another layer of tech or a tweak to the funnel. It’s returning to human behaviour as an organising principle, says Lea Karam

The industry charity has asked adland members to sign up for its fitness challenge to raise funds for its important work.

The latest figures from AA/Warc show a deepening reliance on digital advertising, which has driven strong topline growth for the UK ad market. This year’s “Golden Quarter” is expected to grow 7.3% to £12bn.

AI agents have already infiltrated retail, but how they inform advertising agents could take retail media to a whole new level. 

It’s a fool’s errand trying to predict the contents of the UK budget, but it doesn’t stop the newspapers trying, says Ray Snoddy.