Piers North discusses why the UK’s largest news publisher is embracing subscriptions as part of a wider drive to improve what has consistently been modest digital revenues growth.
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A panel discussed the growing emphasis on culture driven by the creator economy, and how YouTube is the platform for enabling brands to get involved.
FreeWheel’s Video Marketplace Report for H1 2025 shows a notable rise in ad views within premium digital video in Europe, helped by a 31% increase on CTV devices. BVOD dominates this environment.
The latest IPA Bellwether report found that a net 3.6% of businesses reported a rise in marketing budgets in Q3, but main media budgets stayed flat amid a pullback in audio and OOH.
Global’s Dax ID now utilises an AI model which analyses data points and helps connect listening moments with online activity, providing a more accurate picture of an individual listener behaviour and better attribution of conversions.
The ex-GroupM EMEA CEO joins PMG amid a global expansion effort.
Full report available at: Adwanted> Connected > Consumer Surveys
The decision by Paramount Global to close all its MTV channels by the end of the year is culturally seismic, but what lessons should the UK’s public service broadcasters take from the demise of music television?
OOH is no longer just a platform for ads. It’s a platform for progress. JOLT UK explains.
| Dan Gee
UK advertisers spend billions on channels and metrics that provide the illusion of control but often fail to deliver. Is ‘The Overwhelm’ getting in the way? In the first of a three-part series, Dan Gee examines the role of performative efficiency in this complex dance of disinformation.