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Welcome to the Brief, The Media Leader’s round-up of media news.

This year’s theme centres around one question: What becomes possible when exceptional people have exceptional tools?

Investing in events doesn’t mean inventing a whole new set of metrics, tactics and thought processes. Yes, there are nuances. But ultimately, events are a performance channel, says Cvent’s European marketing director. 

Video, first-party data, and experiential are increasingly overlapping. Consumers move between formats without paying much attention to their boundaries, writes Reach’s strategy director. 

Stagwell Curate takes care of inventory curation and deals. It should improve programmatic auction win rates for advertisers buying CTV.

Ahead of his session at The Future of Brands 2026, Bruno Furnari, CPTO at AudienceProject, will explore what overlapping reach is costing media budget’s – and how to fix it.  The Media Leader talked to him ahead of his session to find out more. 

Welcome to the Brief, The Media Leader’s round-up of media news.

Re-ratings only occur when a threshold of confidence is crossed, and certain markers are hit. Netflix is a perfect example, writes analyst Ian Whittaker.

The ScrollAware founder joins host Jack Benjamin to consider the response to the verdict in the social media addiction trial and discuss policy ideas for regulators.

The Media Leader is the official partner of the AA’s Media Business Course to help increase awareness as the co-chairs have been announced for 2026.