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Not only does cinema provide a real-life canvas for memes, it has the power to unify brands, industries and platforms. 

The broadcaster announced two other commercial innovations at its Showcase event in Manchester: Lead Gen Ads and YouTube Affinities.

The report is also calling for a ban on fossil fuel advertising.

Supporters of the amendment argue that it would give the creative industries much-needed transparency over copyright work being used by AI models.

The Media Leader talks to Thomas Bremond, managing director of Comcast Advertising International, about why now is the time for TV to demonstrate its performance capabilities.

During Carers Week, let’s seek more awareness, support and guidance for those with caring responsibilities. Here’s where to start.

Lindsay Hong, co-founder and CEO of the SaaS company, explains how big data can now be used to predict which creative assets work best in different media environments.

The social platform’s new AI-led solutions aim to make emerging trends more accessible to brands.

Ocean and Lumen’s research also found that this format delivers higher brand recall than online video.

GameBreaks launched in the US and Canada earlier this year, allowing advertisers to brand remote-controlled games.