Big Tech’s outcome models are powerful but pricey. Advertisers’ meagre brand-level models just don’t cut it anymore. So what’s the answer?
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The route out of overwhelm isn’t another layer of tech or a tweak to the funnel. It’s returning to human behaviour as an organising principle, says Lea Karam
The industry charity has asked adland members to sign up for its fitness challenge to raise funds for its important work.
The latest figures from AA/Warc show a deepening reliance on digital advertising, which has driven strong topline growth for the UK ad market. This year’s “Golden Quarter” is expected to grow 7.3% to £12bn.
AI agents have already infiltrated retail, but how they inform advertising agents could take retail media to a whole new level.
It’s a fool’s errand trying to predict the contents of the UK budget, but it doesn’t stop the newspapers trying, says Ray Snoddy.
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is publishing.
Consolidation and strategic partnerships are redefining the future of advertising. PubMatic’s chief revenue officer explains why it matters.
The advertiser has become the first to be struck by the latest wave of cyber attacks after the group identified a “security incident” within the Merkle network.