More Opinion articles

As yet another publisher alliance launches in Germany, Liam Reynolds looks at whether the appetite for collaboration is here to stay.

Craig Burgess examines how the BBC and ITV can make its new streaming service a success in a very crowded market.

Ray Snoddy looks at how many of the leading candidates for Prime Minister have complicated and deep rooted relationships with the national press.

A serious hurdle, or a walk in the park? The IAA’s Will Nicholson reports on a recent House of Commons debate questioning adland’s ability to see Brexit through.

A different way of thinking about the duopoly’s dominance will be music to the ears for many in adland, writes Dominic Mills. Plus: lunatic acquisitions, and a job title not as daft as it sounds.

For all the data at their fingertips, most advertisers are still far too dimly aware of what actually works for them, writes Bob Wootton. Plus: Just why is Goodstuff so good?

The BBC, ITV and Channel 4 have always had local television content and culture largely to themselves – but even that is set to change, writes Ray Snoddy

The backlash against Audi for pulling its partnership with BBH into review is nonsense, writes Jan Gooding, as she explains why procurement is so valuable to clients.

In his first regular column for Mediatel, Nick Manning explains how mobile is causing trouble for the entire advertising industry – and what can be done to make it stop.

The Co-op and BrewDog are deploying rather ‘old-fashioned’ campaigns, writes Dominic Mills – and delivering real purpose in the process. Plus: the perils of being a media lab rat.