More Opinion articles

As BARB finally upgrades its audience reporting to include SVOD data, Dominic Mills looks at the changing dynamics of reach

ITV’s annual bash for advertisers was packed with memorable content – including some striking off-the-cuff moments – writes the editor.

Why are advertisers charged for unseen ads? Traditional metrics are becoming insufficient to track the performance of a campaign accurately.

Ray Snoddy observes the most recent decline of deference when reporting on the Royals as the BBC airs the first of a new two-part documentary

Apple’s ad business has the potential to become a major player, but advertisers should proceed with caution.

We all need to learn how to operate closer to ‘China Speed’, bringing new ideas to market more quickly, writes VMLY&R Commerce’s CEO

Nick Manning assesses what’s wrong with a digital landscape and why the advertising industry is hamstrung to fix it.

Diageo’s 6% market share plan is reliant on marketing. Dominic Mills tells why it’s plausible, which is good news for media and creative

Maintaining profit means investing in new models of consumption, writes MediaCom’s strategy director 

Week in Media: Whether we work in the industry or not, media has become so influential in our everyday lives that we need more space for media training and education.