More Opinion articles

More relevant targeting, based on people’s real and recent location behaviours, delivers better outcomes for advertisers, writes Sophie Pemberton.

With retailers under immense pressure, it is imperative stores can be places to spend quality time, and not just money. So get Instagram ready, writes Heather Dansie.

Argos’s ‘Book of Dreams’ ad from The&Partnership might be just good enough to warrant starting Christmas too early, writes Dominic Mills.

Partner content: The arrival of Virgin Galactic as the first publicly traded space tourism company provides a timely reminder of our inherent curiosity and desire to explore, writes Arif Durrani.

We need greater scepticism from political journalists and a willingness to name officials who deliberately mislead the public, writes Raymond Snoddy.

Governments, NGOs and companies often fail to shift behaviour because they believe changing what people think is enough to change what they do, writes William Hanmer-Lloyd.

Paul-Georges Picot looks at how left-field buyers seeking to add data-driven personalisation to their portfolio are impacting the sector’s M&A activity.

Despite the half-truths, misinformation and lies, Zuckerberg is right to say that banning political ads on Facebook would be anti-democratic, writes Dominic Mills.

There are new audio measurement challenges facing the industry, but OMD’s Flora Williams says it could be solved through the development of an integrated tool.

The Future of Audio conference gave us a forum to learn about the new possibilities and challenges facing the market, writes MediaCom’s Mesha Williams.