More Opinion articles

Sponsor content: Taking simple steps can take an advert from noise on a web page to thumb-stopping content in just a few seconds, writes Amy China Wire, Head of Teads Studio UK.

Newsworks’ insight director Denise Turner talks about her judging experience at this year’s Mediatel Media Research Awards.

Amid growing concerns over the spread of coronavirus, Jan Gooding considers the balancing act between ensuring the safety of staff and protecting business needs.

The Tory onslaught against the BBC is more than an attempt at cultural vandalism, writes Ray Snoddy – it’s just plain nuts.

Hugh Fitz Gibbon explains why brands need to develop sound thinking in an audio-first world.

Sustainability will allow us to tackle both collapsing consumer trust and the relentless threat of the tech giants, writes Starcom’s Daniel Coleman.

From the sceptical to the positive, Dominic Mills offers different interpretations of ITV’s recent invite to buy airtime. Plus: Why the turnover rate of Culture Secretaries is no laughing matter.

Before 5G rolls out, brands should step back and think very carefully about how they can use new formats to truly enhance the customer journey.

Partner content: Ebiquity’s Christian Polman reflects on the key takeouts from Mediatel’s Future of Brands conference.

Raymond Snoddy asks if the Government’s push for de-criminalisation of the BBC licence fee is motivated by malice or rational analysis.