More Opinion articles

Ray Snoddy urges subscription on demand services to come in from the cold and help support the need for reliable viewing data

Addressing a challenge posed by Nationwide’s Chris Ladd last week, CEO Simon Redican explains how PAMCo can help the industry focus on diversity in planning.

To mark the 30th anniversary of Manning Gottlieb Media, Nick Manning looks back on how the agency model was created and what needs to change today

Advertisers need to be clear on their strategies before jumping on the shoppable media trend, argues Lawrence Dodds, client director at UM London.

Dominic Mills reneges on reviewing a new batch of Christmas ads to heap praise and scorn on two very different organisations.

In times of change re-evaluating existing partnerships is crucial, argues Analytic Partners’ associate vice president Kevin O’Farrell.

With news of a Covid vaccine sweeping the front-pages, Ray Snoddy urges the media to consider the wider picture and use its influence for good

Nationwide Building Society’s head of media Chris Ladd, outlines the steps taken for the brand to start feeling proud of its diversity and inclusion strategy

What does BARB think of ISBA’s new cross-media measurement initiative, and how will the audience research body’s progress in measuring the viewing of online video affect the future of the project? CEO Justin Sampson explains.

Dominic Mills is dreaming of the right Christmas as he begins his annual review of the festive ads.