Partner content: It’s becoming a focal point for brands – but influencer marketing requires a significant improvement in the sophistication of execution and measurement, writes Ebiquity’s Christian Polman.
Showing 2181-2190 of 5,369
More Opinion articles
From data sharing via ‘clean rooms’ and publisher cooperatives, to contextual advertising or AI solutions, Tim Conley explores the post-cookie future.
The real test of GDPR will be less about the level or number of fines enacted as the number of breaches reported, writes Dominic Mills.
Can the Corporation, in its current form, survive an emboldened Conservative government? It’s not looking good, writes Stephen Arnell.
What happened to journalists at No 10 this week raises the hairs on the back of the neck – and has echoes of something far more serious from the past.
The Ad Association’s Lead 2020 reflected a growing tension in adland, writes Bob Wootton. Plus: Accenture quits auditing, ditching ABC and trying to fathom Project Origin.
BlowUp media’s Simon Russell wonders how the growing demand for non-alcoholic drinks might shape the future of client-agency relationships
Why draw the line at just banning fossil fuel companies, writes Dominic Mills in his critique of The Guardian’s decision.
In the years leading to Brexit national newspapers often indulged in political fantasy, writes Ray Snoddy. How will they behave once we finally do leave the EU?
Advertisers should work collaboratively with their agencies and partners to develop contextual standards, writes Tesco’s Nick Ashley.