Our industry often forgets the end experience of the very people we’re trying to target, warns the7stars’ head of insight and analytics Helen Rose
Showing 2181-2190 of 5,817
More Opinion articles
Tim Irwin, CEO for Essence in EMEA, discusses the evolution of advertising for a more ethically and environmentally conscious world
Mediatel News editor Omar Oakes reveals our editorial mission to stand up for excellence, courage and inclusion in media
The outgoing CEO of Radiocentre reflects on her seven years in charge of the industry body for commercial radio.
Raymond Snoddy highlights Boris Johnson’s latest loose acquaintance with the truth, at long last challenged by the right-wing press
If you are an incumbent agency considering repitching during Mediapalooza, be diagnostic and analytical, advises agency/client relationship consultant Paul Cowan
Gavin Wilson, chief revenue officer at VIOOH states the case for programmatic OOH
Marketers must be given the independent hands-on-keyboards visibility and control they need, writes the CEO of TV data specialist Adgile
Advertisers must not use Google’s two-year delay to put off their post-cookie planning, warns Infectious Media’s Jonathan D’Souza-Rauto
The week in media: it’s time to move on from the HFSS ads ban and make (sugar-free) lemonade, writes the editor of Mediatel News