Professor Karen Nelson-Field offers three predictions for 2022, but says regardless if they come true this year is going to be a hell of a ride for audience measurement.
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The latest episode in Boris Johnson’s Partygate scandal should leave no-one in doubt over the influence of today’s leading newsbrand columnists, writes Raymond Snoddy.
What should it really mean when advertisers say they want to support ‘quality’ media, asks Nick Manning.
We need to trade in our preoccupation with platforms, writes Newsworks’ director of research and insight.
You’ve got a whole year of opportunities, not just January.
It may be difficult for digital-native marketers, but their measurement framework needs to be built around more than driving an immediate uplift on sales.
Week in Media: We’re being promised another big year of recovery but this should not blind us to the forces of disruption, writes the editor.
Partner content: As the convergence of TV and digital continues, programmatic trading is poised to become widely available across the TV landscape.
It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo’s Richard Brant.
UK media must resolve to innovate more and find better ways to reach audiences, writes Raymond Snoddy.