More Opinion articles

With its sales slowing and share price dropping, the creative pitch for Fever-Tree will be a fascinating test for advertising, writes Dominic Mills.

Personalisation, control and content are the big drivers of marketing M&A, writes Results International’s Paul Georges-Picot.

Thinkbox’s Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium.

Our state of mind can often feel like a battleground, writes Jan Gooding – but we have more power and control than we realise.

Partner content: One way to combat climate apathy must be to make the crisis a part of our daily conversation, writes Bloomberg’s Arif Durrani.

Only a candidate with the innovative skills of Galileo and the political artistry of Machiavelli has any hope of becoming the next director general of the BBC.

It’s often an unfashionable idea, but Dominic Mills shows that combining the best of new and old media strategy really does deliver. Plus: The joy of the portmanteau.

If social media failed to sell Labour, despite its blanket presence and big numbers, the same could be true for brands, writes Nick Manning.

Good advertising delivers emotional rewards, writes Tess Alps – and we’re going to need them if we’re to start paying more and consuming less.

Forget the cynicism – Mindshare’s Ollie Joyce argues sustainability will be the ‘megatrend’ to shape markets over the next 20 years, so adland must get onboard