More Opinion articles

With DMGT the current frontrunner to buy the i, Raymond Snoddy wonders what impact adding a non-partisan newsbrand could have on its existing titles.

The recent collapse of the world’s oldest travel company Thomas Cook resurfaces some old media issues, writes Bob Wootton. Plus: can you build a career by working flexibly?

Tracey Follows argues the $4bn merger is not just a move towards further reach – but deeper engagement with an entire generation who want to use media to change the world.

It’s complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy’s wedding chicken bucket.

Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues Richard Marks.

As the Duchess of Sussex sues the Mail on Sunday and Prince Harry launches an ‘extraordinary’ attack on the tabloid press, Raymond Snoddy asks if any of it is really justified.

Depending on age, sex and race, it is strange how the BBC’s Executive Complaints Unit seems to apply its rules differently between its news presenters, writes Stephen Arnell.

From a complete genre buster to a soulless cruise ad, Dominic Mills sings his praises to great music.

Sponsor content: It’s time the industry gave more thought to the advertising supply chain and the purpose investment plays, writes Newsworks’ Tracy De Groose

Jan Gooding explores the importance of brand trustworthiness in world of increasing dishonesty.