More Opinion articles

From the displacement of current tech behaviours to the extreme evolution of influencers, futurist Tracey Follows maps out some of the changes we could see in the new decade and how they might impact media.

Wilful disinformation and restricted access – tactics tried and tested in Trump’s America – are now being deployed in the UK. Our media must resist.

While steps made to demystify digital media have been encouraging, Richard Reeves argues advertisers still lack the kit they need to effectively traverse the landscape.

Back from the 2020 Consumer Electronics Show in Las Vegas, industry experts share their key media take-aways.

The idea that adland can collectively change the world is growing. But any impact it can make is right at the margins, argues Dominic Mills.

After years of media disruption, it’s time to set wrongs right with the power of truth, writes Raymond Snoddy.

Sifting through the available evidence, Dominic Mills forecasts the biggest changes to impact media and advertising this year.

Doug Whelpdale reveals how BARB is able to gain insights into SVOD’s blind spots by looking at levels of unidentified viewing.

There is a growing focus within marketing on the importance of gaining attention, rather than just reach. But how can it be effectively measured?

Mindshare’s Rosie Kitson outlines how agencies can fulfil their environmental duty without sacrificing their integrity or their bottom line.