More Opinion articles

When brands overlook the tainted nature of their insights, huge investments can be made in red-herring trends

Mediatel News will do its part to fulfil this growing demand for media strategy intel and insight through the launch of Strategy Leaders.

Simon Carr, chief strategy officer at Hearts & Science considers the forces for environmental change and the rise of conscious consumerism

Graham Swallow, head of data and technology at Little Dot Studios runs the rule over two competing social video platforms

As a passionate tennis player himself, Ray Snoddy assesses the big winners from Emma Raducanu’s meteoric rise to success

The world has changed, so why are we still planning with perishable data? Asks Alex Petrie, CEO of Skyrise Intelligence

Jan Gooding shares the experiences of diverse hires that didn’t fit into agency culture and a check-list for change

Mi Media managing director, Richard Slater believes we’re all starting to trust each other a little more and the benefits will be huge

Dominic Mills commentates on five things that have recently caught his eye, including a roller-skating tortoise and a light-weight free newspaper

Contradictions in media planning often see agencies caught between two schools of thought. They’re not binary choices though