More Opinion articles

…and why calls for a complete end to targeted advertising are misguided. By the IAB’s James Chandler.

As the industry prepares for the ICO’s AdTech Fact-Finding Forum, Damon Reeve offers a guide for the two most important links in the programmatic supply chain.

Unlike so many other retailers, M&S actually wants to show you delicious food in its festive advertising. It’s almost radical, writes Dominic Mills.

The appointment of the Financial Times’ first female editor is part of a growing trend in media organisations, writes Raymond Snoddy. But does it signify a turning point?

The groundbreaking deal could usher in an age of personalised public service broadcasting, writes Tracey Follows – and with it perhaps save the TV licence.

The industry should challenge itself to break away from old habits and unlock the full potential of the new publisher currency, writes Demi Abiola.

After decades of growth in consumption, data, tech and channels, marketing could soon witness a slow down. How will it cope, asks Matthew Hook.

Two new ventures prove there’s life and opportunity out there for those who have escaped traditional agencies, writes Dominic Mills.

The general election campaign could turn out to be one of the most confrontational and dirty on record, writes Ray Snoddy.

More relevant targeting, based on people’s real and recent location behaviours, delivers better outcomes for advertisers, writes Sophie Pemberton.