More Opinion articles

With the advent of UKOM Ipsos iris, Richard Marks looks at the precedents for handling a change in measurement

Raymond Snoddy studies the shifting sands of media ownership and what it could all mean for UK and European public service broadcasters

Nicole Lonsdale, chief client officer, Kinetic Worldwide reveals the ways that an older dog has learned new tricks during the pandemic

Meg Garnett Coyle, VP communications at TVSquared details three ways advertisers are succeeding in this era of cross-platform TV

Mary Keane-Dawson, group CEO of influencer marketing agency, TAKUMI offers two alternative work-arounds to advertising that relies on user data

Emma Hargreaves, head of customer success at Kantar’s Media division, states the case for why advertisers should be flocking back to cinemas

You can’t dispute the growth of CTV, says David Barker, SVP of global commercial partnerships at Samba TV. But where are the advertising opportunities?

Dominic Mills looks at Apple’s App Tracking Transparency and asks if George Clooney needed the dough when he signed-up to a Warburtons ad

The IPA, IAB UK, ISBA, and AA outline CAP’s self-regulatory alternative to the online HFSS ban and respond to Bob Wootton on industry lobbying

Visha Naul, director of business marketing, EMEA, at Pinterest discusses the power of positivity