More Opinion articles

There is a risk of paralysis amongst consumers when it comes to choosing products. The same is true for businesses when analysing data.

The retailer John Lewis benefitted from a ‘response halo’ by going heavy and early.

A policy no-one in the industry wants is just the latest example of how cheaply people in UK government regard media, writes the editor.

Jan Pitt, commercial director at ABC, shares insights from recent research into media buyer and planner attitudes to audited data.

The carbon footprint of the media industry is huge, but too many advertisers don’t don’t see it as their responsibility.

The days when snobbish viewers could safely watch the BBC without fear of commercial TV riffraff is long gone, writes Stephen Arnell.

Incredible companies in the UK are on hiring sprees.

This will be a long process running deep into 2024 and almost anything could happen between now and then, writes Raymond Snoddy.

Despite the sector’s bounceback over the last two years, businesses need to be increasingly cautious of a fall in TV audiences this year.

Will the IPA’s tweaked Effectiveness Awards make or break the case for purpose, asks Laurence Green.