More Opinion articles

Life in the UK has been transformed since restrictions were brought in to curb the spread of coronavirus. How has online behaviour changed? UKOM-endorsed Comscore data gives a first glimpse, Ofcom’s Guy Holcroft writes

Now is the time to deal with the long-known imperfections in the media and advertising world’s automated systems, writes Ray Snoddy.

Nick Manning crunches the numbers following the release of ISBA’s long-awaited study into programmatic supply chains. The results are dire.

To simply tell advertisers to ‘keep on spending’ through a downturn is not necessarily the right option, writes UM’s Simon Taylor

Magazine brands are bit like sidekicks to other media, writes Jon Restall – and during these difficult times they really do pack a punch.

Ivor Falvey shares his tips for those who – like him – have started a new job in the middle of a global lockdown.

Dominic Mills looks at the TV stats that shocked last week’s Future of TV Advertising audience. Plus: rediscovering the subscription magazine habit; and a low point in branding.

As part of the Future of Media Trading, Tina Lakhani explains how the IAB is working with industry to chart the UK’s path to a post-cookie world.

COVID-19 has upended adspend forecasts. Here, WARC’s James McDonald explains the reasoning behind the revised outlook.

OMD’s Rhian Feather looks at ways to improving the link between strategic and implementational planning.