More Opinion articles

In the midst of a flurry of media agency reviews, Nick Manning assesses what’s changed across the pitching landscape

Dominic Mills talks Gnatcatchers and headless content, drops a Father’s Day hint and wonders what’s next for the cast of Friends

The Government’s claim of being strapped for cash is already having an impact on the media industry, writes the editor of Mediatel News.

On the third anniversary of GDPR, Alex Steer, global chief data officer at Wunderman Thompson discusses this inflection point for digital marketing

Anna Lungley, chief sustainability officer at Dentsu International offers advice for leaders to be part of the movement to Net Zero

Raymond Snoddy points out the folly behind a resurgent threat to sell-off Channel 4

Bobi Carley questions the communication between marketing and finance and asks whether anything has changed as result of taking talk online

James Parnum, partner at MediaCom UK, sets out the three rules of data for successful growth strategies

ITV’s director of commercial strategy and trading suggests broadcasters need more freedom to sell differently in order to reform TV trading.

Dominic Mills looks at the impact of rising inflation on media & pokes Ben & Jerry’s for a poor performance in Wolff Olins’ Conscious Brands report