More Opinion articles

IPA director general Paul Bainsfair takes a moment to think on the challenges and opportunities for agencies in the year ahead.

Partner content: Insights around changing customer trends and consumption habits can be a valuable part of the mix in the recovery new year, writes Bloomberg’s Arif Durrani.

Partner content: Extending reach beyond linear TV and into streaming sounds expensive, but if done correctly, it can potentially be highly cost-effective, writes Kristian Claxton, head of engagement at Finecast.

While it has certainly been a uniquely difficult year, 2020 is closing on a high, writes Raymond Snoddy.

Nick Manning goes in search of the truth but finds only conspiracy theories, unreliable source material and deceptive content

Bob Wootton assesses where we are at the end of the year and discusses new start-ups and a new medium with an unfortunate acronym.

Dominic Mills offers his year in review, as he celebrates re-invention whilst considering what would be ‘useful’ about the year ahead.

The Kite Factory’s MD James Smith looks at how subscription services have fared during the Covid-19 pandemic.

MullenLowe Group’s senior strategist, Fran Griffin, reveals the thought process behind the agency’s most recent recruitment campaign for the NHS.

The days of annual media planning should be behind us, argues Kantar’s Hannah Walley, as she analyses the 2020 strategies of Christmas advertisers.