It’s unlikely competing supermarkets will be losing any sleep over the latest Sainsbury’s campaign, writes Dominic Mills.
More Weekly Columnists articles
As P&G throws down the gauntlet and The Times goes for the jugular over digital advertising, it’s turned into a serendipitous time for some organisations, writes Dominic Mills – let’s just hope they don’t squander it.
Three years on from the launch of London Live, Raymond Snoddy analyses the current state of the market – and argues things have not been as catastrophic as many first expected.
Are News Corp’s efforts to create a safer environment for advertisers the equivalent of a pea-shooter taking on the nuclear weaponry of the fake, the faux and the fallacious, wonders Dominic Mills
It’s about bloody time clients started acknowledging the mess digital is in, writes Dominic Mills – all we need now is for their agencies to do the same. Plus: A nice way to be stalked and A&E’s Skittles special.
Following the appointment of Sir David Clementi as the new chairman of the BBC, Raymond Snoddy wonders whether the former banker needs to do a bit of extra homework before sinking his teeth into the job.
While many commentators have lamented the year gone by, Raymond Snoddy argues it wasn’t all doom and gloom for media in 2016. Here’s why.
ITV just can’t help itself, writes Raymond Snoddy – entertainment always takes priority over serious peak-time news programmes.
Dominic Mills discovers some useful lessons that could adjust the way planners think. Plus: It’s time to give procurement people a break.
Channel 4 has managed to achieve the alchemy of turning analogue pounds into digital pounds – how can newspapers conjure the same trick, asks Raymond Snoddy.