There a place in between where the gap in the market and the market in the gap can exist…
More Weekly Columnists articles
Dominic Mills argues that Dentsu Aegis’s acquisition of John Brown Media – undoubtedly driven by iProspect – will force more than a few agencies to think: where-the-bloody-hell does this leave us?
The publishing industry is in need of innovation, and therefore Google, whatever its underlying motives, should be welcomed as a possible sinner on the road to repentance.
Digital media has found it hard to accept that, despite all its tech, there was a problem with the eco-system in which it operates. The smugness has bitten some, but there are signs collective action is taking hold.
The Labour and Lib-Dem manifestos have resurrected the follies of Leveson – and with it the threat to freedom of expression.
Somewhere along the line Virgin Money has lost its nerve with its latest campaign, and ended up with trite cliché, writes Dominic Mills.
During Jason Seiken’s time at Telegraph Media Group there was no digital breakthrough while the print edition settled even deeper in the water. The lessons to be learned are stark, writes Raymond Snoddy.
Everybody knows insurance is a bore – so what’s the least boring way to advertise it? Dominic Mills goes Down Under to find out.
TV was the dominant medium in the 2010 general election campaigns, but this time round the most important single influence could be newspapers, writes Raymond Snoddy.
We should think of Blue 449 and its ‘open source’ approach as a new model for agency networks, writes Dominic Mills. And if it works, other Publicis agencies could follow suit…