In the face of challenges from government, the quality press should abandon its search for regulatory perfection and make common cause with the more raucous end of the market, argues Raymond Snoddy.
More Weekly Columnists articles
Media agencies must wish they could operate, like Bond product placement, in a world where there are no rules or ratecards.
While Sky is using ad tech science for its benefit, Google is mysteriously failing to get it right at even the most basic level, writes Dominic Mills.
If the government has its own way a hugely effective public interest tool could be severely watered down, writes Raymond Snoddy.
The latest ‘brand league table’ is so far out of touch with reality it’s laughable, writes Dominic Mills.
Whatever the reason for the shock departure of the BBC’s director of TV – and there could be many – it brings to attention a much bigger danger facing the Corporation.
Perhaps ‘creative’ programmatic isn’t as big an oxymoron as Dominic Mills first thought…
The piggate scandal is proof that print journalism still holds huge power over digital, writes Raymond Snoddy.
There are some object lessons in Ikea’s latest advertising approach for other multinational brands, writes Dominic Mills.
Last month’s negotiations between the government and the BBC were far more intense and potentially malign than has been previously realised, according to a soon-to-be-published book.