How is the consumer magazine market really holding up in a post-recession market? Yesterday’s ABC release for January to June 2010 gave a fairly good insight, and showed some successes alongside some not-so-good results.
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July was a poor month for the daily newspaper market, despite stories such as the BP oil spill and the Raoul Moat murders dominating the headlines.
Music magazines is among one of the worst hit sectors in the latest ABC release. Just two titles are able to boast a slight increase in circulation, while most titles suffered hefty losses.
It was a poor period for TV Listings magazines, with only two titles managing an increase.
Teenage magazines suffered heavily this period, with all titles posting significant year on year circulation declines.
The latest ABC release shows a stellar performance from magazines in the Home Interest sector, with all titles seeing an increase in circulation compared with this time last year.
It is a tale of two business models in the Men’s Lifestyle sector, with free titles taking up the top two positions once again, while paid-for titles struggle to keep the pace.
It was a mixed period for the Women’s Weekly magazine sector. Like most other sectors, some titles did exceptionally well while others struggled to maintain their circulations in a post-recession market.
Condé Nast’s Glamour still tops the Women’s Monthly sector with a total circulation of more than 526,000 copies, despite seeing no change over the year.
BC figures for January to June 2010 represent a fairly mixed overview of the consumer magazine market.