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The Mail on Sunday is due to launch a television advertising campaign, for its free You magazine.

Earl J. Wilkinson, executive director and CEO of INMA, looks back at simpler times, when ignorance was bliss – as opposed to now, when publishers have no idea what level of engagement they have with an audience, meaning they can’t quantify or weave together in an adequate enough storyline to monetise…In the halcyon days when… Continue reading From print to digital audience engagement: why we can’t sleep at night

Glamour magazine has produced eight different versions of its September edition, for eight different regions in the UK, due for release on Thursday 12 August.

The Guardian has named Dan Roberts as the new national editor. His duties will include overseeing The Guardian’s general and specialist news editors.

IPC Media owner, Time Inc, has reported a $21 million increase in ad revenue – a 4% year-on-year rise. However, subscription revenue was flat.

An ad-funded free spin-off of Cosmopolitan magazine, called Cosmo on Campus is due to be launched in October.

Rupert Murdoch spoke about tablets such as the iPad at a media debate in Sydney earlier today, saying that they are “a perfect platform” for cheap, convenient and up-to-date News Corp content.

MediaTel Group’s latest Future of National Newspapers seminar takes place on 1st October, with an expert panel discussing topics including print models and business motivations; what newspapers deliver for advertisers; and where they sit in the planning mix.

The New York Times has produced a platform called ‘Press Engine’, which allows publishers to produce their own apps for the iPad and iPhone.

Unaudited figures have revealed that around 500 independent retailers have delisted the Daily Star, since it reduced the margin that retailers keep per copy by 1.21p.