The National Readership Survey (NRS), which provides estimates of printed newspaper and magazine readerships, has appointed research specialist RSMB and UKOM/Nielsen to conduct a trial fusion of online audience data.
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Financial Times owner Pearson has reported a 79% increase in operating profits for the first half of the year.
Haymarket Network have won the rights to publish the first official X Factor magazine, under contract from Simon Cowell’s production company Syco Entertainment and FremantleMedia Enterprises.
Raymond Snoddy on News International’s adventures in online with SunTalk and the Times paywall.
The Times and Sunday Times websites have been charging for access for two weeks now, with early unofficial statistics reporting 15,000 paying users.
ZenithOptimedia has upgraded its forecast for global adspend growth this year from 2.2% to 3.5%.
June was a pretty poor month for the daily national newspaper market according to the latest ABC figures, as it recorded an overall decline of 6.5% year on year.
Raymond Snoddy says the NMA’s new Creative Benchmarking for national newspaper advertising is another valuable candle in the darkness, but “in difficult times for newspapers, it is increasingly clear that there is no magic potion to cure the problem”…
In our latest weekly column, Howard Sharman, asks whether Rupert Murdoch has finally “realised something that has eluded the business publishers, formerly the masters of targeted audiences? Is he willing to lose millions of (valueless) unique users because the ones that will be left are so much more valuable to advertisers?”
Specialist children’s publisher Egmont is launching a Disney/Pixar Toy Story magazine, to coincide with the launch of the third film in the series.