The Times has lost another 120,000 online readers, according to Beehive. The media blog claims that the Times recorded 1.459 million unique visitors in August, down 7.6% from 1.579 million visitors in July.
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In our latest research focus article, TGI’s James McCombe says the jury may be out on paywalls but one thing not in question is the potential value of the online newspaper audience…
Raymond Snoddy on paywalls: “Everyone in the media business, with the possible exception of immediate rivals, is praying that somehow, against all odds and conventional wisdom, the Murdoch hunch will prove to be right…
News International and Sky will control 50% of the newspaper and television markets by somewhere between 2015 and 2020, according to media analyst Claire Enders.
August was another poor month for the daily newspaper market, with circulations continuing to decline compared with this time last year.
This weekend, the Mail on Sunday will include a luxury fashion magazine supplement called You Inspire.
The Times has announced a newsroom shake-up; Mike Smith has been appointed deputy home editor, and Suzy Jagger has been promoted from politics and business reporter to foreign news editor.
Telegraph.co.uk has launched a Fashion and Shopping mini-site (fashion.telegraph.co.uk), consisting of both articles and e-commerce, and featuring a variety of sections.
The issue of paywalls still divides opinion – and probably will for some time to come. According to a Benedict Evans from Enders Analysis, a newspaper paywall subscriber is worth “only a quarter to a third of a print buyer”.
New Look is bringing back its customer magazine, in an attempt to appeal to new and existing customers.