Teenage magazines suffered heavily this period, with all titles posting significant year on year circulation declines.
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The latest ABC release shows a stellar performance from magazines in the Home Interest sector, with all titles seeing an increase in circulation compared with this time last year.
It is a tale of two business models in the Men’s Lifestyle sector, with free titles taking up the top two positions once again, while paid-for titles struggle to keep the pace.
It was a mixed period for the Women’s Weekly magazine sector. Like most other sectors, some titles did exceptionally well while others struggled to maintain their circulations in a post-recession market.
Condé Nast’s Glamour still tops the Women’s Monthly sector with a total circulation of more than 526,000 copies, despite seeing no change over the year.
BC figures for January to June 2010 represent a fairly mixed overview of the consumer magazine market.
The Spectator is planning to relaunch its Spectator Business magazine as a monthly publication, starting from October this year.
The Mail on Sunday is due to launch a television advertising campaign, for its free You magazine.
Earl J. Wilkinson, executive director and CEO of INMA, looks back at simpler times, when ignorance was bliss – as opposed to now, when publishers have no idea what level of engagement they have with an audience, meaning they can’t quantify or weave together in an adequate enough storyline to monetise…In the halcyon days when… Continue reading From print to digital audience engagement: why we can’t sleep at night
Glamour magazine has produced eight different versions of its September edition, for eight different regions in the UK, due for release on Thursday 12 August.
