James Palmer, a senior planner, continues the newspaper trading debate…
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National newspaper revenues have bounced back more than other print media so far this year due to stronger support in aggregate from agencies and brands as well as large and well targeted audiences, according to a new report by Enders Analysis.
In response to David Spon-Smith’s comment – ‘A CPT model has the potential to polarise the press market’ – Richard Bedwell, director at Bedwell Media Ltd, offers his views on readership metrics…
In response to Derek Jones’ article ‘Paywalls take back-seat as trading debate gets serious’, David Spon-Smith, consultant at Accenture, wonders what a CPT model would mean for some publishers (as well as the NRS)…
“Digital pennies will remain pennies forever,” according to Claire Enders. Speaking at MediaTel Group’s Future of National Newspaper seminar on Friday, Enders told a room full of newspaper execs to “stop talking about digital”.
News International’s Dominic Carter did not reveal the Times’ paywall numbers at last week’s Future of National Newspaper seminar, despite lots of probing. He did, however, say the numbers were “encouraging”.
Guardian News & Media’s Adam Freeman commented at MediaTel Group’s Future of National Newspaper Seminar: “We used to have long conversations with agencies about newspaper target audiences, but my people don’t now at all.”
They came to talk about 2% of the business (paywalls) but left buzzing about 98% (print) and how it should be traded.
Katherine Page, technical consultant for the National Readership Survey, says if a sample doesn’t do a good job of representing the universe then the audience data is likely to be flawed…
“Higher national advertising revenues, together with A&N Media’s focus on cost control, will lead to significantly higher profits for the full year, compared to last year,” Daily Mail and General trust reports this morning.