Reporter Ella Sagar and deputy editor Maria Iu look at the stories that mattered most in media and advertising this week.
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One year on from the birth of Threads, brands are still unsure whether they should be on the site. 26PMX unpacks some reasons why it’s worth getting involved.
| Maria Iu
Meanwhile, no plans to introduce ads to Threads yet, press event at Cannes heard.
At IAB Engage, EssenceMediacom’s strategy chief, Geoff de Burca, and head of creative strategy, Lindsey Jordan, made the case for why brands should be more “multi-hyphenated”.
Five other companies received 80% or more approval from agency and digital specialist workers, while Sky and ITV were most improved compared with last autumn’s survey.
A number of tech companies agreed to develop and publish safety frameworks on how they will measure and combat risks associated with their AI models at the AI Seoul Summit.
Derya Matras told a packed crowd at Advertising Week Europe that efforts to make generative AI multimodal will lead to consumers seeking new categories of devices beyond smartphones.
New features include full image and text generation, among other updates to Meta’s Advantage+ products.
Goodstuff, F&B and Right to Equality collaborated on a lobbying campaign to change 20-year-old UK sexual offence legislation.
Analysis: TikTok is developing a photo-sharing app, but the tactic of copycatting has led to a sameness that many social media companies are faced with.