Programmatic is a major source of advertising’s carbon emissions, but it doesn’t have to be this way. A new approach can bring both sustainability and commercial benefits.
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The tool enables publishers to easily check their carbon output so they can adapt to improve their sustainability scores.
If we want to play our part in not only preserving the planet but our industry too, we have to use our powers to bring about change.
| Maria Iu
Research also found a continued lack of understanding of key concepts by the public.