The adtech industry faces a critical talent shortage, particularly among women. Prioritising sustainability not only addresses this gap but also attracts a more diverse and purpose-driven workforce.
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As part of its “business for good” ethos, the broadcaster plans to launch a competition to reward five B Corp companies with free airtime.
MG OMD’s CEO on the need to move beyond demographic-targeting practices, learnings from handling the government account during the pandemic and concerning rollbacks in DEI and ESG initiatives.
The industry has been over-reliant on cookies for too long. But they’ve become a distraction while larger, more damaging practices have continued unchallenged. It’s not really about cookies — it’s about privacy.
Doing the right thing will make your marketing more effective. It’s time to abandon the DEI, governance and sustainability silos.
When it comes to the future, are we looking in the right place? Slush offers a glimpse of the next decade in technology that, in turn, may mould the businesses and consumers of the 2030s.
Hearts & Science CEO Garrett O’Reilly joins Jack Benjamin to discuss the agency’s growth strategy and why he believes responsible marketing remains key to any future-facing organisation.
A new sustainability pillar has also been added to the framework.
With ESG remaining a key focus, our industry has the opportunity — and responsibility — to support advertisers to influence consumer behaviour, corporate priorities and societal norms.
To truly minimise the industry’s environmental impact and create transformation across the ecosystem, advertising and media businesses must examine their own emissions.