TV ad targeting will enable marketers to engage directly with people on Twitter that have been exposed to their adverts on TV, though is currently only available for the US market.
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The BBC has today announced that its DMI project will come to an end after admitting that the project has wasted licence fee payers’ money and generated little or no assets.
For the second evening in a row, viewers were spoiled with another serving of post-feminist flag waving with Scott & Bailey (ITV, 9pm) as, for once, personal issues were put on the back burner in favour of some solid police work.
The new app for iOS devices will include an auto-tagging feature that helps to recognise and engage with surrounding media, including music, television programmes, and TV advertisements.
Swapping flat pack IKEA knock offs for cow pat caked wellies, Wednesday night saw Lord Sugar’s motley crew of bumbling hopefuls head to the countryside in the fourth episode of The Apprentice (BBC One, 9pm).
The BBC currently pays BSkyB £5 million a year for the satellite broadcaster to carry its TV and radio channels, and says that if this fee is not dropped, may charge BSkyB for channels such as BBC1.
The news comes as Microsoft launches its new Xbox One console, set to ‘redefine’ the connectivity of the living room by integrating TV, internet and gaming like never before.
Despite a huge desire to receive content and services through television, Smart TVs trail laptops, desktops and set-top boxes when it comes to consumers deciding how to connect to the internet through their sets, new research from YouGov shows.
As viewers struggled with the Tuesday blues, soap characters turned to illicit vices to get them through last night. Drug taking appeared to be all the rage in the soaps with Emmerdale (ITV) kicking off the frenzy of increased sensitivity at 7pm.
The BBC’s red button service, which serves over 17 million people every week, should be better connected to ensure access to more online content a BBC Trust report, published today, finds.