Just one day after being narrowly beaten by rival soap Emmerdale, Tuesday night saw EastEnders rise from the ashes of defeat, brush itself off and pull the day’s biggest audience into its vortex of entertaining misery.
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Sky IQ’s Emma Holden explains why there is no need to choose between long-term communications and short-term wins when it comes to TV advertising.
The Big Benefits Row featured intellectual luminaries such as Matthew Wright and the ever-lovely Kate Hopkins, just to prove to the nation that Channel 5 can ‘do’ debate.
There seems to be a growing body of opinion that mass marketing – and the waste that comes with it – is the way to go, says Dominic Mills – The trouble is that none of this fits well with the drive for accountability.
Newsline has captured the thoughts of experts on the role of data and metrics in television advertising – and asks what the future has in store.
5.4 million (down from the opening episode’s 7.4 million ) viewers watched as one of the Muskehounds had to face up to his past, netting a 22% share and a fittingly fun end to the weekend.
Freesat will become the only free TV platform or service to feature the BBC apps.
The Silent Witness (BBC One, 9pm) gang snapped on their latex gloves, perfected the super serious expression that comes with the job and headed off for one last case.
The cost of multi-platform audience measurement could act as a barrier for advertisers and agencies if it outweighs the potential benefit derived, industry has heard.
Second screening has made a key feature of smart TVs largely redundant before they’ve even begun to be understood, says Research the Media’s Richard Marks.