New figures from the Advertising Association and Warc show highest year on year growth for three years is fueling optimism.
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Despite online taking ever larger slices of advertising budgets, new findings from Nielsen and Statista reveal that digital ads still lag behind traditional media when it comes to consumer trust.
The second new episode in 16 years saw Sharon, Tracey and Dorien go to very extreme lengths to pay the bills – allowing a TOWIE star to cameo in a misguided attempt at popularity truly is scraping the barrel.
C4’s Live from Space Season will feature a two-hour broadcast from the International Space Station (ISS) and Mission Control in Houston, giving viewers a live lap around the Earth.
Sky IQ, a subsidiary of BSkyB specialising in TV viewing behaviours, reveals its industry predictions for the year ahead.
The company’s total audience share was up 5% year on year, while viewing numbers across the festive period broke all previous ratings records.
Released this week at the annual Consumer Electronics Show in Las Vegas, the survey revealed that 31% of Americans think this change will happen in the next one to five years.
As Decipher’s Nigel Walley examines some persistent myths about TV, he says it’s time the industry re-learned that channels and channel brands are absolutely central to the television experience
ITV truly had the soap market cornered yesterday, thanks to BBC One’s EastEnders (8pm) dropping the ball just enough to fall to third place.
Revealed this week at the Consumer Electronics Show in Las Vegas, the Smart TV will offer interactive viewing with personalised programme recommendations from TV, VoD and web services.