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In February 2011 Ofcom permitted limited liberalisation of UK paid for product placement. This was perhaps the biggest shakeup in the product placement market since 1984 when NMG introduced formalised free prop provision to an unstructured marketplace. So a little over two years since Ofcom’s changes, where can we see market trends going? NMG offers its predictions…

Bank of America Merril Lynch (BoAML) has predicted that there will be significant earning risks for Sky as a result of BT Sports’ Premiership offering.

In the all-important 9pm slot last night, BBC One decided to mimic its rival channels and gave us the first episode in a new series about hoarding – the silent killer.

Video on demand having growing influence on advertising industry, bringing in revenues totalling £104 million in 2012, which are predicted to increase significantly over the next two years.

The nominations deadline for MediaTel’s very first Connected Consumer Awards is fast approaching, with only six working days left for entrants to put themselves forwards.

BT Sport will be offered free to all BT Broadband customers, making weekly live matches from the Barclays Premier League free for the first time in over 20 years.

A new study has been released that measures consumer behaviors and attitudes towards video on demand, which was ranked as the best available service for TV content ahead of DVRs and HD channels.

Quaint and twee country soap Emmerdale (ITV, 7pm) signalled the start of Wednesday night’s top shelf content as the poor man’s Robert Downey Jr, Cameron, escaped another bullet in the nick of time.

Broadchurch was a huge hit for ITV, says Richard Marks of Research the Media – but will it be able to replicate that success? Whatever happens, at least we’ve learned that rather than ‘the Internet’ proving to be a threat to TV, in many ways it is just what it has been waiting for: digital technology propagating a buzz around a show, and then giving people the means to join the party – a rolling stone gathering digital moss.

As Sir Alex Ferguson announces he is to retire as manager of Manchester United, Raymond Snoddy argues there are lessons business leaders can learn. Indeed, it is not even too fanciful to see comparisons in the way that Peter Fincham, ITV’s director of television, has built up an improving roster of programmes and executives. And after poaching BBC Four controller Richard Klein this week, his team is only getting stronger…