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Specific Media’s new targeting tool allows advertisers to accurately reach online users based on their TV viewing. Specific’s Gavin Johnson tells Newsline why the project means big things for advertisers.

Specific Media’s new tool – which fuses data from Nielsen and BARB – aims to join the dots between TV and online to allow for a “truly robust” cross-media campaign.

The digital evolution is seeing consumers become the beating heart of a brand campaign, says SMG’s Simon Pont. But it’s more than just placing people centre stage – it’s about giving consumers a genuine role to play.

With the hoo-ha all but calmed down, last night saw residents help each other out of dire personal situations while waxing lyrical about the real benefits of the street – the lovely neighbourly vibe.

As part of a new multi-million pound marketing campaign, Sky is to release entire first episodes of its shows online to give potential customers the chance to sample its offering.

A whopping 9.3 million viewers caught up with the bout of nostalgic pandering about the good old days, resulting in the weekend’s biggest audience and a 34% share.

Despite the prevalence of multi-tasking and ‘second-screening’, a new study from TiVo claims we concentrate on the TV when it’s on.

The latest TV market round-up shows that all commercial television channels saw an increase in revenue year on year, with particularly strong growth for ITV – recording a 14% rise to almost £114 million

Considering the giant ball of emotional trauma that was Coronation Street this week, the residents of Walford’s problems were positively jovial in comparison.

As we boldly march into the New Year, Simon Andrews, founder of Addictive!, looks at some of the major themes that have already emerged for mobile, e-commerce and Facebook.