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After a rough few week EastEnders (BBC One, 7pm) gathered its strength back and pulled itself past its Yorkshire rival.

It’s been suggested that separate broadcaster players such as 4OD and iPlayer may soon become surplus to requirements – that viewers will want ‘one stop shops’ for catch up and VOD. Research the Media’s Richard Marks argues the case for a hybrid future, where broadcasters have not totally surrendered control over the means of their own distribution.

In the current market place, there are no comprehensive standards to which media owners and measurement providers alike have to adhere when publishing view on Demand data, says Joe Lewis, project director at BARB. So what do we do to ensure we get it?

This week’s slice of the comfortable and familiar netted a 32% share and beat EastEnders for a third week in a row, in a race to be the third most watched show of the day.

From today, ITV’s interactive VoD ad format, Ad Explore, is to be updated for ITV Player audiences, with the new format launching with Thinkbox’s ‘Harvey and Rabbit’ campaign.

Strategy Analytics predicts that OTT global spending will reach $4.7 billion in 2018, concentrated in North America and Western Europe.

Saturday’s epic karaoke action kicked off at 8pm on ITV and immediately set itself apart from all the other weekend offerings – by actually pulling in an audience of note.

The invasive-cameras-on-the-wall documentary pulled in a 13% share and Channel’s biggest audience of the day. Nice to know someone is winning from this set-up.

BARB, the UK provider of TV viewing figures, is now reporting time-shift data that reveal how TV viewing builds in the four weeks following broadcast – offering a more complete view of programme reach.

Despite the event-feel to last night’s proceedings the E20 aggression was the nation’s third most popular soap, having been beaten by ITV’s rural offering Emmerdale.