Nielsen and Twitter have announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the autumn 2013 TV season.
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TV-loving UK consumers lead the world in using the latest technology to enhance their viewing experience, new Ofcom research reveals.
The weekend’s television brought us a flurry of award shows and festive specials – little constant reminders that, no matter how much you tried, there was no escaping the seasonal ‘celebrations’.
What is Big Data? Everyone’s got it, it seems. But where does it come from, what does it say, and what exactly should we be doing with it? By Joe Lewis, Research Manager, BARB
YouView has launched a free app, marking its first foray into companion devices.
Carla Connor has been wasting no time getting back in to the swing of things on Coronation Street (7:30pm).The troubled brunette has only been back on the cobbles for three days and she’s already had a screaming brawl outside the factory. It must have been a Wednesday.Peter and Carla’s time in the exotic US of… Continue reading TV Overnights: double soapy goodness results in strong evening for ITV1
Millward Brown’s Futures Group believes that the emergence of “mobile as remote” will make it a central pillar of smart communication plans; that omnichannel marketing will help brands build on meaningful moments of engagement, and that social TV will grow up and become part of the narrative rather than a conversation about the narrative.
Last night saw the BBC aim squarely for the finicky older-in-life market and once again secured a shot straight to the head.The forth episode of the twilight romance series (no, really not that one) Last Tango in Halifax (9pm) continued to perform impressively well for BBC One, gaining what seems to be a very dedicated… Continue reading TV Overnights: Walford’s festive brand of joy & happiness nets 7.7m for BBC One
it’s so damned busy at this time of year for us media people; almost to the point where work starts to interfere with Christmas lunches, drinks and parties. So, when you do have time to shop, here’s a list of perfect Christmas pressies for overworked media execs…
UK advertising is set to grow between 3% and 4% this year and next – with TV for 2013 described as optimistic, forecasting 2% growth, while Print’s outlook has deteriorated.