As pointed out at MediaTel Group’s recent “Internet Comes to TV 3” breakfast event in association with Rovi, TV has always been social.
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The trouble with the Leveson inquiry – is that it is starting to create such a dust cloud that other respectable media stories are being obscured and seem almost boring by comparison.
The MediaTel Group “Internet Comes to TV 3” event in association with Rovi yesterday provided a perspective on the connected TV market in Germany.
Rumours abound today that Samsung and possibly LG are due to team up with Google TV in 2012, with reports that LG’s will be first displayed at CES 2012 in Las Vegas in January and Samsung shortly after.
BBC One medical drama Holby City helped the channel score a comfortable win in the ratings battle with ITV1. Last night’s edition of the long running show, which saw headstrong Dr Antoine Malick place a patient’s life in danger during a surgical procedure, pulled in an impressive average audience of 5.4 million people and a viewing share of 22.2%.
The digital market has been through its period where traditional media brands had seemed unable to make the digital market place viable for their media assets.
A question from the floor challenged the panel at MediaTel Group’s third “Internet Comes to TV” event in association with Rovi to consider the perceived shift in consumer usage from PVRs to catch-up services, such as iPlayer.
The speed of change in the connected TV market was highlighted at MediaTel Group’s third “Internet Comes to TV” event this morning at the Haymarket Hotel.
Speaking at the MediaTel Group’s third “Internet Comes to TV” breakfast event this morning at the Haymarket Hotel in association with Rovi, Nigel Walley, Managing Director of Decipher, said that the free TV market is becoming very crowded with Freeview, Freesat, Smart TVs and the imminent launch of YouView.
The first ever UK product placement communication effectiveness research has just been released. Taking a sample of recent placements in UK dramas this unique process shows that advertisers frequently achieve as much value from the overseas export versions of the programme as they have received from the original UK transmission.