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The IPA and Thinkbox have published a new study highlighting the direct correlation between strong advertising creativity and business success.

Magna Global’s latest worldwide advertising forecast predicts that ad revenues will grow 4.2% to $377 billion in 2010, upgraded from its previous forecast of 2.4%.

Digital UK, the company responsible for the digital TV switchover campaign, is expected to hand back £55 million to the government in 2012.

The global entertainment and media market will grow 5% annually to 2014, up from $1.3 trillion in 2009 to $1.7 trillion, according to PricewaterhouseCoopers’ Global Entertainment & Media Outlook 2010 – 2014.

BBC One’s hour-long Eastenders stole the limelight away from the World Cup between 7pm and 8pm last night.

Raymond Snoddy says that while it’s just a matter of time before 3D TV takes-off, there are some hurdles to overcome first.

Last night saw the FIFA 2010 World Cup rack up another win for football, with BBC One’s coverage of Italy v Paraguay picking up a peak of 8.4 million viewers – a 32.5% share of the audience.

An RBS broker’s note has called ITV “the most logical buyer of Five”, estimating that its acquisition could boost ITV’s earnings by 24%.

Culture secretary Jeremy Hunt claims online television viewing will make the BBC licence fee obsolete sooner rather than later.

Over the last two years, US ownership of HDTVs, DVRs and smartphones has increased at double- and triple-digit rates, according to the latest edition of The Nielsen Company’s Three Screen Report.