Soccer fans are in for a treat this summer, with ITV launching an ITV1 HD channel on Virgin Media and Sky in April, meaning that almost all World Cup games will be viewable in high definition.
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ITV1’s Live UEFA Champions League coverage secured the highest ratings during last night’s prime time slot with more than 8.7 million peak viewers.
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BBC One’s long-running New Tricks drama secured the peak-hour top spot last night ahead of ITV1’s new drama Married Single Other.
BSkyB is set to show 3D demos in shopping centres across the UK to promote its new Sky 3D channel.