Global net TV advertising is forecast to hit $116 billion in 2010, up 3.7% year on year, according to a new report from Informa Telecoms & Media.
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The World Cup kicked-off in June, and the IAB and ESPN released research showing 8% of football fans were planning to watch the tournament on their mobile phones.
May figures show that ITV1’s revenue was up 22.4% year on year, to £123 million.
Rafael Nadal’s second Wimbledon win completed BBC One’s peak run this weekend.
BBC One’s long-running hospital drama Holby City proved to be a popular choice for the 9pm to 10pm peak-hour slot.
BT is to charge customers just £16.99 a month for Sky Sports 1 and Sky Sports 2, despite BSkyB announcing last night that it is increasing the retail price for the channels.
US mobile video on demand (VOD) and mobile TV active subscribers are set to rise to 3.5 million in 2010, up from 3.1 million in 2009, according to new figures from Screen Digest.
ITV1’s Midsomer Murders secured the all-important peak-hour ratings as the TV schedule temporarily resumed to pre-World Cup normality.
TV will be the main driver of advertising growth in 2010, with revenues expected to grow an estimated 9.1% this year, according to the latest AA/WARC Expenditure Report.