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ITV1’s I’m a Celebrity… Get Me Out of Here! attracted a peak audience of more than 9.6 million viewers during the all-important peak hour last night.

The BBC is set to launch a ‘Live Plus 7’ system to supplement traditional TV overnight figures.

ITV1’s X Factor dominated the weekend ratings once again but saw a slight dent in its viewing figures, which were down half a million on last week’s peak audience.

Richard Desmond will “create profitability [at Channel 5] where Dawn Airey couldn’t”, according to Phil Georgiadis, chairman and chief executive at Walker Media.

The art of predicting what is going to happen to television advertising revenue may be more difficult than ever, but that did not stop the panel at MediaTel’s TV Summit from trying.

During the course of Adam Crozier’s interview at the MediaTel TV Summit on Thursday he was asked by Raymond Snoddy why ITV did not buy Channel 5.

informitv’s William Cooper makes an early assessment of Virgin’s new DVR: “Slick and a vast improvement”.

In one of the more feisty and open debates heard on the subject, CRR continued to divide industry opinion at yesterday’s TV Summit, although with the ITV CEO Adam Crozier’s final words on the subject, delegates may have left the event thinking that a change may not be too far away.

In five years time, ITV will have “delivered on strategy; re-balanced the business (advertising revenue is an over-reliant 74% currently); be leaders in great content; and have taken adavntage of new platforms.”

Even before the panel discussions got under way at the MediaTel Group TV Summit this morning, there was surprising news for the 160 senior delegates to take in.