In response to Ipsos MediaCT’s research article The power of the big screen, David Brennan, research & strategy director at Thinkbox, says: “Why does Ipsos believe it is relevant and appropriate to compare and contrast cinema and TV… and why make such unfounded and inevitably skewed comparisons in order to make a point?”
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Jeremy Hunt has approved News Corporation’s plan to spin off Sky News, clearing the way for Rupert Murdoch’s proposed takeover bid the for 61% of BSkyB that it does not already own. The statement in full.
ITV saw its pre-tax profit almost triple last year to £321 million following a market-beating rise in TV ad revenues (up 16%).
Raymond Snoddy says Adam Crozier, the ITV chief executive, has a perfectly rational “transformational” five-year plan for the company but he will have difficulty building up ITV Studios, whichever brilliant executive is in charge. The one deal that would be truly transformational in production terms for ITV would be the acquisition of All3Media…
Dean Wilson, UK managing director at Active International, says as we leave the noughties and get stuck into the teens, expect more change and plenty of ‘Teenage Kicks’ reverberating loudly in the TV mosh-pit.
Mobile TV is expected to grow at a CAGR of more than 47% during 2010-2013, according to RNCOS’ Global Mobile TV Forecast.
ITV1’s This Morning has made history today – it is the first British programme to feature product placement following a £100,000 deal with Nescafé to promote a coffee machine.
… Regression analysis can help answer this question and more.This whitepaper written by the team at Adalyser explores regression analysis and applies it to a real world advertising scenario.Click here to download the ‘How spend on TV Advertising drives web visits using Regression Analysis‘ whitepaper.
The penultimate episode of Marchlands secured the peak-hour ratings with more than 5.7 million peak viewers last night.
Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, says the TV landscape is changing at a rapid pace with new models, customised & personalised content, search capabilities and so on, meaning some turbulent times for the industry over the next five years… but the winner will be the consumer (and for them it cannot come soon enough!).