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The number of American homes with the capability to receive interactive television (iTV) commercials will hit a critical point within the next eighteen months that will drive a ‘huge increase’ in the number of advertisers using interactivity in their campaigns. This is the key finding from a new study on iTV advertising by BrightLine Partners.… Continue reading US iTV Ads 18 Months From Critical Mass, Finds Survey

The UK’s terrestrial TV channels saw their combined revenue decline by 4.6% year on year during March, as the outbreak of war with Iraq dominated the schedules and prompted a number of high-profile advertisers to suspend their campaigns (see Advertisers Braced For Disruption As War Arrives).Channel 4, which was among the first to increase its… Continue reading TV Market Round-Up – March 2003 (Subscribers)

US television advertising levels have rebounded on both a national and local level, with indications that the upfront trading market is likely to be healthy, according to analysts at Merrill Lynch. TV network scatter prices are up by 20% or more in Q2, with few cancellations, says the broker. TV station advertising is up in… Continue reading INSIGHTanalysis: US TV Advertising Rebounds, Radio Lags

Following a period of rapid growth in digital television (DTV) uptake in the UK, penetration is set to reach 72% of all households by the end of 2007, according to forecasts from Datamonitor. The group points to Freeview’s successes in creating an alternative to pay-TV which is clearly understood by consumers and which may ultimately… Continue reading UK Digital TV To Reach 72% Of UK Homes By 2007, Says Datamonitor

UK consumer expenditure on electronic media and entertainment passed the £10 billion mark in 2002 and is forecast to add a further £2 billion by 2010, according to new figures from Informa Media Group. Television subscription and pay-per-view (PPV)/video on-demand (VoD) revenues, mainly from cable and satellite operators, provide the bulk of the revenues –… Continue reading UK Entertainment Spend To Hit £12bn By 2010, Says Informa

Multi-channel broadcasters are continuing to increase in popularity and have overtaken their main terrestrial rivals in the ratings, according to the latest unofficial viewing figures. The data shows that multi-channel television accounted for 26.1% of all viewing in the week ending Sunday 20 April, while BBC1 made up 23.9% and ITV1 accounted for 23.8%. The… Continue reading Multi-Channel TV Overtakes Terrestrial Rivals

Television advertising levels for June are very weak across the board say observers, with the overall market expected to decline by around 10% year on year, according to Merrill Lynch estimates. Whilst June comparisons were always going to be tough due to last year’s World Cup activity, the figures are weaker than the industry and… Continue reading INSIGHTanalysis: TV Trading Is Very Weak For June

As the English football season draws to a close, two powerhouses are embroiled in a bitter struggle for ascendancy. Neither side wants to give ground and the outcome remains in the balance. The two sides in question are not, as you might think, Arsenal and Manchester United but the Premier League and the European Commission… Continue reading Regulators Move The Goalposts On Football Rights

Viewers who claim not to want digital television often change their minds after a trial of the service, according to new research commissioned by a consortium of interested companies. The Go Digital study found that before the trial approximately one fifth of participants said they were not interested in receiving DTV; after the trial, 68%… Continue reading Reluctant Viewers Turn To Digital TV After Free Trial

Worldwide growth of digital set-top boxes for cable, DTH and DTT platforms will approach 30 million new units in 2005. This is according to a new report from the Multimedia Research Group (MRG). The study, entitled Home Gateway Report: Worldwide Multi-Carrier Digital Settop & Services Analysis & Forecast examines the impact of emerging technologies and… Continue reading Global Set-Top Box Sales To Top $7m In 2005