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The US advertising market is currently performing much better than Europe’s, where Germany – already weak – has started to deteriorate further. These are some of the findings of Merrill Lynch, which hosted an advertising dinner earlier this week. The broker says that the greater confidence of Q4 2002, which came from advertisers and consumer… Continue reading European Advertising Conditions Weakening, Finds Merrill Lynch

Following the successful launch of Freeview in the UK, Ireland is planning to set up its own digital multi-channel service. The Irish Minister for Communications, Dermot Ahern has proposed the introduction of an all-Ireland system that will deliver a significant number of domestic and foreign channels. Customers would merely pay an initial fee of around… Continue reading Low-Cost Irish Digital Service On The Cards

The number of homes receiving analogue television broadcasts is set to decline by 24% worldwide between 2002 and 2008, according to a new set of forecasts from Strategy Analytics. As the penetration of digital platforms increases, the number of analogue homes is set to fall from 597 million in 2002 to 455 million by 2008.… Continue reading Governments Need Realistic Analogue TV Switch-Off Strategies, Says Report

RevenuesThe ongoing advertising downturn continued to take its toll on ITV1 during 2002, with revenue falling by 0.8% year on year to below £170 billion. The heavy losses experienced during 2001 continued well into 2002. However, increased bookings for the World Cup boosted revenue from May onwards, with June seeing an 11.3% year on year… Continue reading Annual TV Market Round-Up 2002

Approximately 40% of US internet users spend more time online than they do watching TV, according to new research from BURST! Media. The online ad sales company surveyed 5,000 web users and almost 27% admitted to watching less television than they did a year ago. The main protagonists would appear to be those in the… Continue reading Online Population Watching Less Television, Says Report

More than £3.5 billion was spent on TV advertising during 2002, a decrease of 5.7% on the previous year, when adspend topped £3.7 billion. Figures from Thomson Intermedia show that FMCG brands were the most lucrative TV advertisers during 2002, investing more than £843 million in the medium throughout the course of the year. FMCG… Continue reading Over £3.5 Billion Spent On TV Advertising Last Year

There is a widely held perception that the world wide web will have a profound long-term effect on leisure time habits. This appears to be confirmed by the February 2003 Internet Report from the UCLA Center For Communication Policy which identifies a decline in offline shopping and TV viewing among online users. The study revealed… Continue reading Internet Responsible For Lifestyle Changes, Says Study

Merrill Lynch has revised down its forecasts for the growth of digital television (DTV) penetration in the UK, after the number of customers declined for the first time in 2002 following the closure of ITV Digital. The financial struggles of cable companies, NTL and Telewest Communications, have also stunted growth of the sector. Merrill is… Continue reading Freeview Moves In On Multi-Channel Sector – Merrill Lynch Long-Term Forecasts

The latest Merrill Lynch UK television industry forecasts of growth and subscribers by multiple platforms are shown below. Further analysis of these figures will follow shortly in the Forecasts section of MediaTelINSIGHT. The previous set of forecasts from Merrill Lynch can be found BSkyB’s Lead In UK Pay-TV Market Extends – Merrill Lynch Long-Term Forecasts.… Continue reading UK Cable, Satellite & DTT Penetration Forecasts From Merrill Lynch – February 2003

After a slow start, digital interactive television (DiTV) is starting to realise its potential and many broadcasters now appreciate the unique opportunities offered by the medium. This is the tenor of Beyond the Red Button, a new report published this week by the IPA. The findings show that television companies are taking steps to introduce… Continue reading Interactive TV Here To Stay, Says IPA Report