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Digital television penetration is on target to exceed internet penetration in the UK if current growth rates continue, according to the Independent Television Commission (ITC). The Commission’s latest multi-channel TV figures, covering Q4 and full-year 2002, show that 41.4% of UK households had a digital TV (DTV) system by the end of last year. This… Continue reading UK Digital TV Penetration Could Overtake Internet, Says ITC

Channel 4 is believed to be considering the launch of a new free-to-air digital television channel for older viewers, in an attempt to cash in on the success of the recently unveiled Freeview platform. Reports suggest that Channel 4, which already operates pay-TV channels E4 and FilmFour, is looking at the possibility of launching a… Continue reading Channel 4 Considers New Free Digital TV Offering

Britain is leading the world in the development and adoption of digital television, with 34% of homes now subscribing to the platform, according to a new report from Screen Digest. In the stronger digital markets it has been satellite rather than cable which has been the driving force behind DTV uptake, with customers enticed by… Continue reading DTV Europe Remains A ‘Distant Dream’, Says Screen Digest

The market for interactive sports coverage is set to undergo massive expansion in coming years and new revenue streams will generate almost $3 billion worldwide by 2008, according to a new report issued by Screen Digest. Sport was, until recently, regarded as an unstoppable bandwagon and media companies showed a particular inclination to hop on… Continue reading Sport Sees Salvation In Interactive TV

Plans are underway to enable digital terrestrial TV broadcasts to be delivered to mobile phones, the DVB World 2003 conference heard in Dublin recently. DVB-X will apparently enable the transmission of music, video clips and other multimedia content to a large audience via mobile handsets. It is already being seen as a cheaper and more… Continue reading DTT Coming To Mobile Phones Soon

The BBC’s decision to pull out of the conditional access satellite carriage agreement that it has held with BSkyB for the last five years (see BBC Ends £85m Conditional Access Contract With BSkyB) is unlikely to have any material effect on Sky, according to media analysts. The BBC said that it will save £85 million… Continue reading INSIGHTanalysis: BBC’s Exit From Carriage Deal Will Not Hurt Sky

Revenues from US video on-demand (VOD) services will grow from $293 million in 2003 to $1.4 billion in 2007, according to a new report from Jupiter Research. The Impact Of On-Demand Content On Cable Revenues In The US report shows that in addition subscription VOD – dubbed SVOD – will reach $800 million in 2007,… Continue reading Subscriptions Key To Video On-Demand, Says Jupiter

Western European satellite and cable television subscriber figures in the table below show Germany’s towering lead over all other countries in the region, with practically twice as many subscribers to each platform as its closest rival. Germany currently has 17.9 million cable TV customers, whilst the next-largest market, in the Netherlands, commands just 6.3 million,… Continue reading Western European Cable And Satellite Subscriber Figures

When they were first launched on the market, there were widspread fears personal video recorders (PVRs) could sound the death knell for TV advertising (see Insight Analysis: Should Advertisers Fear Digital Video Recorders?). In truth, the reality has failed to live up to the hype but there are emerging signs that consumers are taking to… Continue reading PVR Uptake Gives Ad Industry Food For Thought

Despite heavy promotion by broadcasters and cable companies, interactive television (iTV) is yet to have the impact envisaged and will generate no more than â‚Ź18 billion across Europe by 2007, according to a new report from Forrester Research. The UK currently leads the way with regard to interactive TV but consumers and advertisers remain unconvinced… Continue reading Limited Growth Forecast For iDTV