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ITV advertising is expected to fall by 5.0% in September and by 3.2% in the full year, according to forecasts from Morgan Stanley. Other reports predict that the total TV market will return to a slight positive growth of 0.7% in September. Commentators are talking of a continued cautiousness in the advertising market partly as… Continue reading ITV Revenues To Fall 3.2% In 2003, Says Morgan Stanley

The conventional wisdom that the 18-49 year old demographic is the most attractive to mass-market advertisers has been challenged by a survey carried out by US market research group InsightExpress. In what InsightExpress claims is the largest media buying study in the history of television, advertisers chose 25-54 year old adults over the 18-49s as… Continue reading TV Buying Survey Finds 25-54s Are Key Advertiser Demographic

Multichannel television commanded a greater share of viewing than ITV1 in Q2 for the first time in a quarterly period, according to the latest IPA Trends In Television report. The figures show that multichannel stations took a 23.9% share of all viewing across Q2, whilst ITV1 dipped to 23.6% – its lowest figure on the… Continue reading Multichannel Passes ITV1 In Q2 Share Of Viewing

There is little doubt that awareness and availability of video on-demand services is rising but the technology is still a long way from achieving widespread consumer acceptance. A recent US study from Leichtman Research Group determined that 80% of cable subscribers have heard of video on-demand but many are unaware that it is available in… Continue reading Consumers Remain Unconvinced By Video On-Demand

There is substantial evidence from the US of an increased demand by advertisers for media inventory, a trend which could lead to the return of media inflation, according to communications consultancy Media Audits. Strong demand in the network spot television markets in the States is leading commentators to predict cost inflation as high as double… Continue reading INSIGHTanalysis:UK TV Sees Media Deflation, US Set For Inflation

The web is the most popular medium among teenagers and young adults in the US, according to a recent study commissioned by Yahoo! and Carat North America. A survey carried out in June by Harris Interactive and Teenage Research Unlimited found that people aged between 13 and 24 spent an average of 16.7 hours per… Continue reading Young People Spend More Time Online Than Watching TV

The gradually declining power ratio of terrestrial TV in the increasingly fragmented media marketplace was brought to the fore in June, with the sector seeing revenues decline by 12.2% year on year.In contrast total satellite revenues increased by 22% during the same period, as the number and variety of channels offering advertisers access to a… Continue reading TV Market Round-Up – June 2003

European digital television set-top box (STB) manufacturers need to move away from production of the stand-alone STB and start manufacturing personal video recorders (PVRs) and integrated digital TV sets if they are to maximise revenues in the developing markets. This is according to research and consulting company Strategy Analytics. The group forecasts that the European… Continue reading Digital TV Equipment To See Growth Recovery In Europe

Revenues generated from digital television electronic programme guides (EPGs), particularly as they develop into interactive programme guides (IPGs), could rise from the current $500 million to $1.7 billion worldwide by 2007, according to a report from In-Stat/MDR. “With on demand technology becoming important [see INSIGHTanalysis: Video On-Demand Remains On Hold], EPGs must be able to… Continue reading Digital TV To Drive Programme Guide Revenues

The concept of on-demand television has remained tantalisingly out of reach of both consumers and telecoms operators for a good number of years now. Often hailed as a potential revolution in viewing habits and as a key source of new revenue for cable and telco companies, the video on-demand (VOD) sector has nevertheless so far… Continue reading INSIGHTanalysis: Video On-Demand Remains On Hold