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Revenue Terrestrial: Recent analyst forecasts suggest that in the coming months ITV revenues will not deteriorate further to any great degree, but nor will it improve sufficiently to pick up the full-year average. Despite this, the run up to Christmas is expected to be poor for ITV. Analysts at ABN AMRO are sticking by their… Continue reading Insight Sector Report: TELEVISION – 21.11.01

Analysts at ABN AMRO are sticking by their forecast of a 20% drop in ad revenue at ITV in November despite popular opinion within the trade press that 15% is a more likely figure. ABN ‘remains cautious’ about ITV, but says that if the general trends within the market continue to look ‘cyclical’ there is… Continue reading ABN ‘Remains Cautious’ On ITV Ad Revenue Forecasts

According to a new report, FRIACO: How capacity-based interconnection strengthens the Internet market, published this week by Analysys, flat-rate internet access call origination (FRIACO) will generate demand for broadband in western Europe. “FRIACO is not merely a stopgap between pay-as-you-go (metered Internet access) and broadband, but more an important and effective migration path to mass-market… Continue reading FRIACO Will Drive Broadband In Western Europe, Says Analysys

RevenueYear on year analysis shows that TV revenue fell across the board during September, as the terrorist attacks on the US cast a shadow of gloom over the industry, which was already in the midst of an advertising downturn.Total terrestrial TV revenue fell 16.9% year on year. ITV was the worst hit with revenue dropping… Continue reading TV Market Round-Up – September 2001

Shares in ITV companies began to fall this morning as analysts at Merrill Lynch cut their forecasts for the Network’s advertising revenues. Reports quote the broker as pulling back 2001 growth from -14.5% to -15.5%; 2002 figures are understood to have been revised from -2.0% to -2.5%. Poor advance bookings for December are thought to… Continue reading ITV Stock Hit By Merrill Lynch Downgrades

Access to the internet via a set-top box, whilst still relatively unusual at present, is set to grow from 6.9 million units to over 74 million in the US by 2005, according to research from Cahners In-Stat Group published in September. The research firm projects that, as broadband penetration rates and consumer requests for iTV… Continue reading US Set-Top Box Net Access To Grow 61% To 2005

Programmes This month’s viewing can best be described as a game of two halves, with half time being the precise moment people found out about the terrorist attacks on 11th September. The beginning of the month started well with the nation carried away with the euphoria of that football match between Germany and England. BBC1’s… Continue reading TV Viewing Round Up – September 2001

In it’s 2000 Long Term Advertising Forecasts, The Advertising Association has predicted a rise of more than 40% in advertising expenditure over the next 12 years. The report covers expenditure trends to 2012 in nine media – television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, outdoor, radio and cinema – and seven product… Continue reading AA forecasts 40% growth in ad expenditure

Jack Myers, chief economist at Jack Myers Reports, has today set out his predictions of the impact of technological developemnts in the television industry, claiming that interactive TV (iTV) is extremely important to the future of media and advertising. In this morning’s report, Myers says that investment and education in iTV technologies and capabilities is… Continue reading Interactive TV Is Vital To Advertisers’ Future, Says Myers

The latest BARB data on digital viewing shows that in all homes, viewing share of non-terrestrial channels continues to increase as the penetration of non-analogue services also grows. The year on year growth in viewing share for Other channels during September was over 4 percentage points, with the average share reaching just over 20%.The subsequent… Continue reading Digital Viewing Round-Up – September 2001