More Tv articles

Digital television is set to reach half of all homes in the US by 2005, up from 40.6% this year, according to new forecasts from eMarketer. The group predicts that there will be 56.5 million DTV households in two years time, of which 13.3 million (23.5%) will take video on-demand (VOD) services. Just over ten… Continue reading INSIGHTanalysis: Digital TV To Reach 50% Of US Homes By 2005

A recent poll from Horowitz Associates has found that one quarter of urban TV homes in the US get digital cable and there is potential for significant growth despite the competition in the multichannel market. As part of State of Broadband Urban Markets IV, a survey of 2,000 consumers and around 50 cable operators in… Continue reading Urban TV Audiences Willing To Go Digital

Lower retail prices and the increase in digital content are set to boost demand for integrated digital televisions (iDTVs) and high-definition TVs (HDTVs), according to a new report from IMS Research. Consumer take-up of iDTVs, which are capable of receiving digital programming without a separate set-top box, has had a slow start, says IMS. High… Continue reading Demand For Integrated Digital TV Sets To Rise, Says IMS

ITV advertising is expected to fall by 5.0% in September and by 3.2% in the full year, according to forecasts from Morgan Stanley. Other reports predict that the total TV market will return to a slight positive growth of 0.7% in September. Commentators are talking of a continued cautiousness in the advertising market partly as… Continue reading ITV Revenues To Fall 3.2% In 2003, Says Morgan Stanley

The conventional wisdom that the 18-49 year old demographic is the most attractive to mass-market advertisers has been challenged by a survey carried out by US market research group InsightExpress. In what InsightExpress claims is the largest media buying study in the history of television, advertisers chose 25-54 year old adults over the 18-49s as… Continue reading TV Buying Survey Finds 25-54s Are Key Advertiser Demographic

Multichannel television commanded a greater share of viewing than ITV1 in Q2 for the first time in a quarterly period, according to the latest IPA Trends In Television report. The figures show that multichannel stations took a 23.9% share of all viewing across Q2, whilst ITV1 dipped to 23.6% – its lowest figure on the… Continue reading Multichannel Passes ITV1 In Q2 Share Of Viewing

There is little doubt that awareness and availability of video on-demand services is rising but the technology is still a long way from achieving widespread consumer acceptance. A recent US study from Leichtman Research Group determined that 80% of cable subscribers have heard of video on-demand but many are unaware that it is available in… Continue reading Consumers Remain Unconvinced By Video On-Demand

There is substantial evidence from the US of an increased demand by advertisers for media inventory, a trend which could lead to the return of media inflation, according to communications consultancy Media Audits. Strong demand in the network spot television markets in the States is leading commentators to predict cost inflation as high as double… Continue reading INSIGHTanalysis:UK TV Sees Media Deflation, US Set For Inflation

The web is the most popular medium among teenagers and young adults in the US, according to a recent study commissioned by Yahoo! and Carat North America. A survey carried out in June by Harris Interactive and Teenage Research Unlimited found that people aged between 13 and 24 spent an average of 16.7 hours per… Continue reading Young People Spend More Time Online Than Watching TV

The gradually declining power ratio of terrestrial TV in the increasingly fragmented media marketplace was brought to the fore in June, with the sector seeing revenues decline by 12.2% year on year.In contrast total satellite revenues increased by 22% during the same period, as the number and variety of channels offering advertisers access to a… Continue reading TV Market Round-Up – June 2003