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The US television ad market is demonstrating a healthy advertiser demand, according to Merrill Lynch analysts. The broker says that information coming from both networks and agencies has “reaffirmed strong underlying trends for the current advertising marketplace.” Current scatter market prices in the US (see INSIGHTanalysis: US TV Advertising Rebounds, Radio Lags) are running between… Continue reading US TV Market Indicates Healthy Advertiser Demand, Says Merrill Lynch

The proliferation of available options and the increasing pressure on leisure time are reflected in a new report which shows that almost 70% of US consumers use various forms of media at the same time. The latest Simultaneous Media Survey (SIMM) carried out by BIGresearch, shows that over 68% of respondents say they regularly or… Continue reading Simultaneous Media Usage Becoming The Norm

High Definition Television (HDTV) is now firmly established in the mindset of US consumers although questions remain over the extent to which viewers will be willing to pay for enhanced programming. This is the inference to be drawn from a new survey by Dove Consulting. The research found that 13% of US consumers now have… Continue reading HDTV Attracts Premium Viewers, Says Report

The UK’s terrestrial TV channels saw their combined revenue decline by 4.6% year on year during March, as the outbreak of war with Iraq dominated the schedules and prompted a number of high-profile advertisers to suspend their campaigns (see Advertisers Braced For Disruption As War Arrives).Channel 4, which was among the first to increase its… Continue reading TV Market Round-Up – March 2003 (Subscribers)

The number of American homes with the capability to receive interactive television (iTV) commercials will hit a critical point within the next eighteen months that will drive a ‘huge increase’ in the number of advertisers using interactivity in their campaigns. This is the key finding from a new study on iTV advertising by BrightLine Partners.… Continue reading US iTV Ads 18 Months From Critical Mass, Finds Survey

US television advertising levels have rebounded on both a national and local level, with indications that the upfront trading market is likely to be healthy, according to analysts at Merrill Lynch. TV network scatter prices are up by 20% or more in Q2, with few cancellations, says the broker. TV station advertising is up in… Continue reading INSIGHTanalysis: US TV Advertising Rebounds, Radio Lags

Following a period of rapid growth in digital television (DTV) uptake in the UK, penetration is set to reach 72% of all households by the end of 2007, according to forecasts from Datamonitor. The group points to Freeview’s successes in creating an alternative to pay-TV which is clearly understood by consumers and which may ultimately… Continue reading UK Digital TV To Reach 72% Of UK Homes By 2007, Says Datamonitor

UK consumer expenditure on electronic media and entertainment passed the £10 billion mark in 2002 and is forecast to add a further £2 billion by 2010, according to new figures from Informa Media Group. Television subscription and pay-per-view (PPV)/video on-demand (VoD) revenues, mainly from cable and satellite operators, provide the bulk of the revenues –… Continue reading UK Entertainment Spend To Hit £12bn By 2010, Says Informa

Multi-channel broadcasters are continuing to increase in popularity and have overtaken their main terrestrial rivals in the ratings, according to the latest unofficial viewing figures. The data shows that multi-channel television accounted for 26.1% of all viewing in the week ending Sunday 20 April, while BBC1 made up 23.9% and ITV1 accounted for 23.8%. The… Continue reading Multi-Channel TV Overtakes Terrestrial Rivals

Television advertising levels for June are very weak across the board say observers, with the overall market expected to decline by around 10% year on year, according to Merrill Lynch estimates. Whilst June comparisons were always going to be tough due to last year’s World Cup activity, the figures are weaker than the industry and… Continue reading INSIGHTanalysis: TV Trading Is Very Weak For June