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Television adspend in 2001 was £3.5 billion, a decrease of 11% decrease on the total spend for 2000. This represents a loss of £425 million in advertising revenue for the television industry, and takes the 2001 total below the level it was in 1999. The AA forecasts that TV revenue in 2002 will be £3.4… Continue reading TV Will Rebound In 2003, Says AA

Half of US homes will be regular video on-demand (VOD) users by 2008, spending $26 billion on VOD services over the next seven years, according to a report from Strategy Analytics. The group says that ‘after years of unfulfilled promised, the age of content on demand is finally approaching.’ The report estimates that more than… Continue reading Age Of Content On Demand Approaches Says Strategy Analytics

According to a report released today by Informa Media, on-demand TV is ‘about to take off’ with revenues set to rise by over 500% by 2007. Global ‘On Demand’ TV Forecasts By Region  Households (000)             2000  2001  2002  2007  Asia Pacific 4,015 7,670 15,170 93,010 Europe 16,793 23,279 28,969 73,467… Continue reading On-Demand TV Set To Take Off, says Informa Media

BARB viewing data for the first month of 2002 showed that again ITV1 saw a year on year drop in all homes, from a share of just below 30% to a share of just over 26%. However, its terrestrial rival, BBC1 did not see much movement year on year, increasing its share by 0.15 percentage… Continue reading Digital TV Round-Up – January 2002

ITV advertising revenues at Granada fell by 12% during the six months to March 2002, with March forecast to be down by 6% and April by 13%, according the company’s AGM statement released this morning. A return to growth, of 9%, is predicted for May, but Granada warns that whilst this is positive, it may… Continue reading ITV Revenues Down 12% In H1, Visibility Still Limited

Peter Bazalgette has called for the Government’s analogue switch-off target of 2006-2010 to be abandoned, claiming that it is “unrealistic and distorts policy making”. The chairman of Endemol UK and non-executive director of Channel 4, writing in today’s Guardian, added that “an early switch-off as a government objective encourages digital platform-owners to hope for interventions… Continue reading Bazalgette Calls For End To Switch-Off Target

BSkyB has said that it is “confident” of reaching its target of 7 million subscribers by 2003 and has dismissed claims that digital TV is a failing medium. Speaking at ISBA’s Annual Advertising Conference yesterday, BSkyB’s chief operating officer, Richard Freudenstein, claimed that the satellite operator, which currently has 5.7 million digital subscribers, is “on… Continue reading BSkyB Expresses Confidence In Digital Future

A new report from Strategy Analytics forecasts that free to air digital television is unlikely to gain a foothold in the market without significant public or government investment. The report predicts that several major obstacles must be overcome if widespread adoption of free to air digital TV is to be achieved. New digital TV “adapters”… Continue reading UK Free To Air Digital Television May Have Limited Future, Says New Report

A new report from eMarketer analyses potential future growth in the video on demand (VOD) market. Despite the obvious attractive consumer benefits of VOD, eMarketer points out that the service faces some serious competition in the shape of the nascent personal video recorder (PVRs) market, the existing home video market and from the growing DVD… Continue reading VOD Faces Stiff Competition From Existing Video Market, Says eMarketer

According to Interactive TV: Reality & Opportunity, a new report from eMarketer, there will be more that 58 million iTV household in the US by the end of 2005. US iTV Households 2000-2004    2000 2001 2002 2003 2004 2005 iTV Households (millions) 3.2 12.7 22.1 33.4 45.7 58.2 As % Of Total Households 3.0… Continue reading US iTV Homes Will Exceed 58 Million By 2005, Says eMarketer