Despite an overwhelming amount of hype surrounding its launch at the end of the nineties, interactive TV has been slow getting out of the blocks. However, after a number of false starts the medium is slowly finding its way into the marketing mix and Nigel Gwilliam, e-commerce and new media consultant at the IPA, is… Continue reading NewsLine Column: A Crucial Year For Interactive TV
The UK’s terrestrial TV channels saw their combined revenues increase by 6.1% year on year during April, as the conclusion of the war in Iraq signalled and end to extended news programming and a return to normal scheduling.It was relative new kid on the terrestrial block, Five, which experienced the biggest year on year increase.… Continue reading TV Market Round-Up – April 2003
Digital terrestrial TV service, Freeview, is helping to convert more and more people from analogue to digital, with new figures showing that the service is now available in 1.6 million households. Research commissioned by the BBC and Dixons shows that Freeview has sold over 800,000 adapters since its launch in October, bringing the total number… Continue reading Freeview Hits 1.6m Box Sales
US broadcast television revenues showed no year on year growth in the first quarter, according to a Television Bureau of Advertising (TVB) analysis of TNS Media Intelligence/CMR data. Given that last year’s Q1 contained a boost to spend from the Olympics and political campaigning, the lack of growth is to be expected. The one exception… Continue reading US Broadcast TV Sees Flat Revenues In Q1
Between sixty and seventy percent of television advertisements are being screened out by viewers who own personal video recorders (PVRs), according to equipment manufacturer TiVo. This statistic will reinforce worries in the TV industry that the widespread adoption of PVR technology will pose a major threat to the fundamental economics of the broadcasting sector. Since… Continue reading Ad Avoidance As High As 80% For PVR Users
Share of viewing in non-terrestrial homes hit 22.8% in the first quarter of this year, a record figure for one quarter, according to data from the IPA‘s Trends In Television report. The trends data show ITV1’s share levelling out slightly after a period of steady decline; it stood at 24.0% in Q1 2003, up from… Continue reading Non-Terrestrial Viewing Hits Record 22.8% In Q1, Finds IPA
The US TV airtime upfront buying season has given a shot in the arm to the advertising industry by hitting record levels. Reports claim that the final tally could exceed $9 billion in committed spend. Last year, the upfront season fetched $8.1 billion – also a record figure. During upfront trading advertisers pre-book airtime slots… Continue reading US Upfronts Hit Record $9bn-Plus Autumn Sales
In the week that Carlton Communications chairman, Michael Green, described ITV as a dysfunctional company that cannot compete effectively with its competitors (see Carlton Results Push Shares Up As Profits Return), a new report from Datamonitor claims that digital TV (DTV) – and particularly free-to-air – is undermining the businesses of existing broadcasters and channels.… Continue reading DTV Undermines Traditional Broadcasters’ Business, Says Datamonitor
The increasing popularity of Freeserve has helped digital TV penetration to rise to 55% of AB adults aged between 25 and 54, according to the latest wave of VIPer research. The study, which explores the media consumption of the UK’s most influential and affluent socio-economic group, shows that the growth of digital TV has enabled… Continue reading VIPers Sink Fangs Into Digital TV
Analysts at Merrill Lynch have downgraded their ITV1 net advertising revenue (NAR) forecasts, following first half financial results released by Granada yesterday (see Granada H1 Earnings Rise, June Ad Revenue Down). Granada reported that ITV1 airtime sales grew slightly in the first half, by 0.2% to £436 million. Whilst this performance is stronger than generally… Continue reading Merrill Lynch Cuts ITV 2003 Airtime Revenue Forecasts
