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The majority of US children aged seven or younger would pick the internet over television if they were forced to choose only one medium to keep, according to a survey conducted by AdAge magazine. Just over half – 54% – of kids would choose the Net over other media, rising to 73% for so-called ‘tweenagers’… Continue reading US Kids Would Keep The Internet Over TV, Finds Survey

TV Market Round-Up – November 2001RevenueFears of falling TV revenues are confirmed in the figures for November 2001, with revenue across all terrestrial and non-terrestrial commercial channels falling 11.2% year on year to just under £243m. Worst affected were ITV1, which dropped 12.9% in an analysis against the same period last year, and Channel 5,… Continue reading TV Market Round-Up
– November 2001

Programmes November is traditionally the month when the commercial stations take the largest amount of television revenue. Usually this means they have top programmes on show to attract viewers, however, the highest rated programmes shown during November were down on November 2000.Traditional ratings winners like Coronation Street and Heartbeat saw falls in viewing by as… Continue reading TV Viewing Round-Up – November 2001

According to new research from the Yankee Group, local content such as news, weather, cinema and events information will play a key role in helping multichannel video operators retain digital subscribers. The report TV Portals: Opening the Door to Interactive Television also found that TV portals will help to bring together multiple iTV applications as… Continue reading TV Portals Will Reduce Digital Churn, Says Yankee Group

Multi-channel viewing has grown dramatically over the past five years acheiving 20% of veiwing share in 2001, according to data from BARB, twice the share it had in 1996. Over the same period of time, ITV’s share has decreased from 35% to 27% and BBC’s from 44% to 38%. UK Share Of Viewing Trends, 1996… Continue reading UK Viewing Trends Show Gains For Pay TV

November’s viewing figures from BARB show that as the winter schedules got underway, the shift in pulling power continues to move away from the traditional names as viewing diversifies.Year on year, ITV1 has saw its share of viewing fall in November, from just under 30% share in 2000 to just over 25% this year. Recently… Continue reading Digital TV Round-Up – November 2001

Early media buying estimates from trade journal Media Week are indicating that ITV’s advertising revenues will be down by more than 20% in January next year. Year on year in September, revenue was down 18.7% and in October it declined 11.9%, according agency estimates compiled by MediaTel.co.uk. ABN Amro says that if the Media Week… Continue reading Early January Buying Indicators Put ITV Revenue Off 20%

RevenueYear on year analysis shows that total TV revenue fell 9.6% during October as the advertising downturn continued to cast a shadow over the industry. ITV1 was the worst hit with revenue falling 11.9% year on year, closely followed by Channel 4, which saw revenue drop 6.1% during October. GMTV was the only network to… Continue reading TV Market Round-Up – October 2001

Programmes As the football season got into it’s swing, all eyes were on ITV1’s The Premiership to see whether it could avoid relegation. The Saturday evening prime time football show made the top three sports programmes in terms of audience size for three out of the four weeks in October. However, audiences hovered around the… Continue reading TV Viewing Round-Up – October 2001

Analysis of the latest BARB data on digital TV viewing shows some dramatic year on year changes among the main contenders for viewing share.In all homes, non-terrestrial channels increased their share of viewing during October from 17.7% to just over 20%. BBC1 has also found itself in a stronger position during October, rising from a… Continue reading Digital Viewing Round-Up – October 2001