More Tv articles

Television advertising is a highly effective means of building brand awareness for short and long-term business performance, according to new research from the Chartered Institute of Marketing (CIM). The study suggests that developing brand awareness through television advertising need not be expensive and claims that countless companies have benefited from low cost TV campaigns. Channel… Continue reading TV Is Cost-Effective In Building Brand Awareness

Revenues from subscription TV in Europe will increase by more than 25% over the next three years, according to Informa Media Group. The study, European Television – Seventh Edition reports that subscription TV revenues broke the $20 billion barrier in 2002. Growth has been significant since 1995 when revenues totalled $6.2 billion and the $10… Continue reading Boom Years Ahead For Subscription TV

February was a relatively disappointing month for the UK terrestrial TV market, which saw revenue fall by 3.2% year on year to just above £183 million. As usual it was the big hitters which bore the brunt of the bad news, with ITV experiencing a 5.6% year on year decline in revenue and Channel 4… Continue reading TV Market Round-Up – February 2003

Economic conditions and business failures have stunted the growth of digital television in the past twelve months but 2003 could be the year when the medium comes into its own. Informa Media Group predicts that the number of European digital households will increase by 14% to 30.7 million by December. According to European Television –… Continue reading European Digital Penetration To Reach 40% In 2010

The UK telecoms, media and technology (TMT) sector is being held back by a lack of funding, restrictive legislation and over-caution on the part of content owners. That is the verdict of city media analyst, Neil Blackley, who had some harsh words for industry executives at last night’s Royal Television Society Dinner in London. In… Continue reading Black Tidings For Advanced Television Sector

AOL Time Warner has confirmed that it has devised a new service, akin to TiVo, that will enable subscribers to skip through TV programming without the need to install new hardware. It was first revealed last month that AOL was testing a digital recording service, called Mystro TV, that would be available to cable subscribers… Continue reading AOL To Enter PVR Market With Mystro TV

Heavy TV users may be slightly less likely to pay attention to television adverts, according to data from Jack Myers Report‘s Media Brand Track survey. The study, which surveyed across 42 entertainment networks, found that an average of 22% of viewers with fewer than 80 channels say they are likely to pay attention to television… Continue reading Only 20% Of US Viewers ‘Likely’ To Pay Attention To Ads, Shows Survey

Most consumer electronics manufacturers remain committed to developing personal video recorder (PVR) products, despite the lacklustre take-up of the system seen so far, according to a new report from InStat/MDR. PVRs have been hailed as a revolution in the way that audiences can watch television and many believe that they represent a serious threat to… Continue reading Manufacturers Remain Committed To Personal Video Recorders

The number of digital television households worldwide is set to rise by almost 20% this year, according to the TV International Sourcebook 2003 from Informa Media Group. The research claims that there will be 96.7 million DTV homes by the end of 2003, an increase of 15.5 million year on year. Just over half of… Continue reading Digital TV Now Welcome In More Homes

The launch of Freeview in the UK and the decision in the US by the Federal Communications Commission (FCC) to ensure that digital TV tuners be integrated into all new large TV sets by 2007 are both to be key in driving digital growth, according to In-Stat/MDR. In Europe, digital terrestrial TV (DTT) services are… Continue reading Worldwide DTV To Reach 58m Units In 2007, Says Instat/MDR