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New research from the Branded Content Marketing Association estimates that branded television content will quadruple by the end of 2004 as advertisers search for more cost effective ways to promote their products. The research, which was conducted across major terrestrial and non-terrestrial broadcasters, found that the £5 million spent on branded programming last year could… Continue reading Advertiser Funded Television To Take Off In 2004

Merrill Lynch has upgraded its ad revenue forecast for ITV after the newly-merged TV giant said it has seen “positive signs” in the market. In ITV’s first financial results release yesterday (see ITV On Target To Save £100 Million From Merger), the company said it expects ITV1 advertising in the first quarter of 2004 to… Continue reading Merrill Lynch Upgrades ITV Ad Forecasts

Freeview saw uptake increase by more than 40% in the three months to December in a development that helped to push digital television penetration to over half of all UK households. The latest figures from Ofcom show that almost 3 million British homes received the digital terrestrial service in the final quarter of last year,… Continue reading Freeview Surge Helps Digital Reach Half Of UK Homes

ITV clawed back some viewing share from the multichannel sector during the final quarter of 2003, according to the latest Trends In Television report from the IPA. The figures show that ITV’s share of viewing was 23.8% in Q4, marginally ahead of multichannel’s 23.7%, but still behind BBC1’s 25.4%. However, whilst ITV made up some… Continue reading ITV Regains Viewing Share In Q4 2003

The switchover from analogue to digital will be staggered and could begin across sections of the country as early as 2007. The Digital Television Group, the trade body for DTV, is proposing that broadcasters begin a ‘staggered switch-off’ of analogue signals across certain UK regions. It has been suggested that the BBC, Channel 4 and… Continue reading Analogue Television Switch-Off To Be Staggered

Revenues generated from interactive television (iTV) betting, gaming and lottery services will generate â‚Ź4.1 billion a year in Western Europe by 2007, according to a recent report by Screen Digest. The report says that operators’ gross margins, after winnings have been paid out, could reach â‚Ź709.1 million by this time. “Such numbers suggest that the… Continue reading iTV Betting, Gaming & Lottery To Generate €4.1bn By 2007

The proportion of Western European households receiving digital television (DTV) is expected to rise from 19% in 2003 to 42% by 2008, according to a report from IMS Research. The group says a more positive outlook for the European DTV market is now beginning to emerge, despite past failures of digital terrestrial pay-TV services and… Continue reading European Digital TV Market Recovery Underway, Says IMS

The pay-TV sector in Western Europe was worth almost â‚Ź20 billion in 2003 and is expected to grow by 23% to â‚Ź24 billion by 2006, according to a report from Screen Digest. The European Digital Pay TV Revenues report forecasts that during the same period the number of pay-TV subscribers will rise by only 10%,… Continue reading Western European Pay-TV Revenue To Rise 23% By 2006

Five saw revenue increase by 8.9% year on year during December to £18.6 million as its ongoing attempt to distance itself from its downmarket image proved effective in attracting advertisers.The channel recently dropped all remaining softcore pornographic content from the schedules and strengthened its science and history programming in an attempt to establish itself as… Continue reading TV Market Round-Up – December 2003

Personal video recorder (PVR) manufacturer, TiVo, is understood to be considering a return to the UK market just a year after it withdrew following disappointing sales. TiVo stopped producing its boxes in the UK last February after the expiry of a three year contract with its hardware partner, Thomson Multimedia. However, sources suggest the company… Continue reading TiVo May Return To UK Market