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As a growing number of advertisers question the effectiveness of the traditional advertising model, many are increasing their commitment to the challenges of interactive television (iTV) advertising says interactive consultancy, Brightline Partners. Many advertisers are finding creative ways to offset the challenges of this relatively new market, in order to minimise the cost of campaigns… Continue reading iTV Provides Opportunities For Advertisers

The runaway success of Freeview shows no signs of slowing and the BBC-backed digital terrestrial platform looks set to replace Sky as the UK’s most popular multichannel service within four years, according to ZenithOptimedia. The latest UK television forecasts from ZenithOptimedia show that Freeview will be available in almost 10 million households by the end… Continue reading Freeview Homes Could Surpass Sky By 2007

Throughout Europe consumers are reluctant to upgrade from analogue to digital television unless they have to, or there is no effort involved, according to a report from ZenithOptimedia. It is a fact, according to ZenithOptimedia, that DTV is pushed by capitalists rather than pulled by consumers. In its report on the Western European DTV market… Continue reading DTV: Pushed By Capitalists, Not Pulled By Consumers, Says ZenithOptimedia

Television spot advertising expenditure in Western Europe will rise by 33% in real terms over the coming decade, according to a new report from ZenithOptimedia. This is a slower growth rate than the 43% rise recorded in the previous ten year period. Advertising expenditure stood at $22.0 billion in 2003 and is expected to grow… Continue reading W. European Pay-TV Revenues To Exceed Adspend In 2004, Says Report

More than half of UK households do not know the difference between analogue and digital television, despite a series of high-profile advertising campaigns. This is according to new research carried out by the Consumer Analysis Group (CAG) and commissioned by Sony. The study reports that 48% of licence fee payers do not yet know how… Continue reading Majority Of UK Viewers Confused Over Digital Television

Demand is growing across Europe for high definition television (HDTV), with more then 17 million homes expected to have HD-equipped sets by 2008, according to a new report from Strategy Analytics. HDTV is a television display technology that offers higher resolution pictures and sound quality similar to that of a compact disc. It typically uses… Continue reading Demand For HDTV Grows In Europe, Says Strategy Analytics

Satellite channels saw their overall rise by 7.4% year on year during January to nearly £49 million, as the increasing popularity of Freeview helped to push digital television penetration to over half of all UK households.The latest figures from Ofcom show that almost 3 million British homes received the digital terrestrial service in the final… Continue reading TV Market Round-up – January 2004

New research from the Branded Content Marketing Association estimates that branded television content will quadruple by the end of 2004 as advertisers search for more cost effective ways to promote their products. The research, which was conducted across major terrestrial and non-terrestrial broadcasters, found that the £5 million spent on branded programming last year could… Continue reading Advertiser Funded Television To Take Off In 2004

Merrill Lynch has upgraded its ad revenue forecast for ITV after the newly-merged TV giant said it has seen “positive signs” in the market. In ITV’s first financial results release yesterday (see ITV On Target To Save £100 Million From Merger), the company said it expects ITV1 advertising in the first quarter of 2004 to… Continue reading Merrill Lynch Upgrades ITV Ad Forecasts

Freeview saw uptake increase by more than 40% in the three months to December in a development that helped to push digital television penetration to over half of all UK households. The latest figures from Ofcom show that almost 3 million British homes received the digital terrestrial service in the final quarter of last year,… Continue reading Freeview Surge Helps Digital Reach Half Of UK Homes