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The increasing popularity of Freeserve has helped digital TV penetration to rise to 55% of AB adults aged between 25 and 54, according to the latest wave of VIPer research. The study, which explores the media consumption of the UK’s most influential and affluent socio-economic group, shows that the growth of digital TV has enabled… Continue reading VIPers Sink Fangs Into Digital TV

Analysts at Merrill Lynch have downgraded their ITV1 net advertising revenue (NAR) forecasts, following first half financial results released by Granada yesterday (see Granada H1 Earnings Rise, June Ad Revenue Down). Granada reported that ITV1 airtime sales grew slightly in the first half, by 0.2% to £436 million. Whilst this performance is stronger than generally… Continue reading Merrill Lynch Cuts ITV 2003 Airtime Revenue Forecasts

The Government’s target of 2010 for the switch-off of the analogue television broadcast will be met, according to ecommerce minister Stephen Timms. Speaking at the Westminster Media Forum this morning, Timms cited the success of digital terrestrial service Freeview as a key driver toward the Government’s target. Freeview has signed up over 1.4 million customers… Continue reading Analogue TV Switch-Off Target Will Be Met, Says Timms

There are a total of 24 million digital pay TV subscribers in Western Europe and this number is set to double over the next five years, according to a new report from IDC. The study, Digital Television Services in Western Europe: Forecast and Analysis, 2002-2007 examines the progress of the DTV market in the 16… Continue reading Digital TV Is Having A ‘Deep-Seated’ Effect, Says Report

Digital television forecasts for 43 countries are shown below, courtesy of Informa Media. The US is forecast to have nearly 45 million digital households, some 46% of the world’s total, by the end of 2003. Penetration will rise to 105 million homes at the end of decade, equivalent to 27% of the global total. The… Continue reading Global Digital TV Rankings From Informa Media

Almost one hundred million homes, equivalent to 10% of global TV households, will have access to digital television by the end of this year, according to a new report from Informa Media. The information provider says that by the close of 2003, the number of DTV households will have effectively tripled in the space of… Continue reading Digital TV Approaches 100 Million Homes

The broadband market has defied the downturn in the rest of the telecoms and internet sector and ‘enjoyed striking growth’ across the globe in the last three years, according to The McKinsey Quarterly. This expansion is set to continue for the foreseeable future as consumers tap into the benefits of high-speed internet access. In its… Continue reading INSIGHTanalysis: Broadband To Be A Boon For Business

ITV advertising revenues are expected to be flat in the first half of the year, according to predictions from Lehman Brothers analysts. These forecasts concur with the group’s trading updates, released at the respective AGMs in March (see Carlton Sees Challenging H1 For ITV Ad Revenues). Previewing Carlton and Granada’s H1 financial results, the broker… Continue reading ITV Advertising And Merger Outlook From Lehman Brothers

Conventional television viewing should be consigned to history by the end of the decade as the UK authorities remain committed to the deadline for switching off the analogue signal. In an interview in today’s Financial Times, the culture secretary, Tessa Jowell said that the government was ‘likely’ to meet its target for the switch-off, which… Continue reading Government ‘Likely’ To Meet Analogue Switch-Off Target, Says Minister

The US television ad market is demonstrating a healthy advertiser demand, according to Merrill Lynch analysts. The broker says that information coming from both networks and agencies has “reaffirmed strong underlying trends for the current advertising marketplace.” Current scatter market prices in the US (see INSIGHTanalysis: US TV Advertising Rebounds, Radio Lags) are running between… Continue reading US TV Market Indicates Healthy Advertiser Demand, Says Merrill Lynch