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Freeview could face an uphill struggle over the next year as it competes for audience share with Sky and cable digital services, according to new research from BMRB. The figures show that only 9% of those without digital TV said they would be very interested in buying a £99 set-top box to receive Freeview next… Continue reading Only One In Ten Very Interested In Freeview

The Digital Terrestrial Television (DTT) market has had a difficult year and high profile closures and cutbacks have prompted research bodies to reassess the prospects for set-top box producers. A report, Can You See Me Now? Digital Terrestrial TV On The Edge Of Its Seat – Updated DTT Set Top Box Forecast, from Instat/MDR claims… Continue reading DTT Stands At The Crossroads, Says Instat/MDR

BSkyB reckons that its satellite customer base could ultimately pass ten million, within a UK pay-TV market penetration of 80%, according to analysts at Merrill Lynch. The broker itself is now forecasting that there will be 8.1 million Sky satellite subscribers by 2010. This is an upgrade on the July forecast, which put Sky at… Continue reading BSkyB Bullish On Its Future, Says Merrill Lynch

Analysis of the latest TV revenue figures for October reveals a positive period for total UK terrestrial TV, which experienced a 13.1% year on year increase in revenue. Gains were experienced across the board, but Channel Five saw the most significant improvement, with revenue rising by 31.8% year on year despite the recent departure of… Continue reading TV Market Round-Up October 2002

This year will witness the start of a ‘massive expansion’ in the growth of digital television (DTV) in the Asia Pacific region, with growth forecast to be 57% over 2001, reaching 7.9 million homes. These figures come from a new report from Informa Media Group, produced in association the Cable & Satellite Broadcasting Association (CASBAA).… Continue reading Asia-Pacific Digital Television Forecasts From Informa Media

Television provided via the internet, whilst still largely in the planning stages, could become a significant entertainment platform in the second half of the decade, according to a new report from Strategy Analytics. A global survey of over 30 commercial and planned internet protocol television (IPTV) systems, shows that Asia-Pacific and Europe are likely to… Continue reading Internet-Delivered TV Set To Grow, Says Strategy Analytics

At a time when advertisers are becoming increasingly concerned about audience fragmentation, an American study has sought to quantify levels of concurrent media usage and produced some interesting findings. The BIGresearch survey found that watching television is the most popular media-related activity during peak hours. Nearly 70% of those questioned said that they watched television… Continue reading US Turns On To Dual-Media Consumption

At present, personal video recorders (PVRs) are considered a niche product and fears that they could spell the beginning of the end for television advertising (see Insight Analysis: Should Advertisers Fear Digital Video Recorders?) have so far proved unfounded. However, take-up is on the increase (see PVRs To Emerge As A Force, Says Informa Media)… Continue reading PVR Technology Will Force Advertisers To Adapt, Says Forrester

UK television is currently undergoing fundamental change as it is forced to react to the advance of technology and twenty-first century viewing habits. Predicting the future is no easy task but a new report has outlined some of the challenges faced by the industry and speculates on how the broadcasting landscape will look in the… Continue reading Insight Analysis: TV Industry Looks To The Future

ITV’s troubles will continue into 2003 and the channel faces a battle to convince advertisers to part with their cash, according to a report in the Independent On Sunday. Carlton and Granada are currently negotiating with media-buying agencies to determine how much advertising spend they will receive next year. The two companies have witnessed revenues… Continue reading Tough Times Ahead For ITV Companies