Programmes November is traditionally the month when the commercial stations take the largest amount of television revenue. Usually this means they have top programmes on show to attract viewers, however, the highest rated programmes shown during November were down on November 2000.Traditional ratings winners like Coronation Street and Heartbeat saw falls in viewing by as… Continue reading TV Viewing Round-Up – November 2001
According to new research from the Yankee Group, local content such as news, weather, cinema and events information will play a key role in helping multichannel video operators retain digital subscribers. The report TV Portals: Opening the Door to Interactive Television also found that TV portals will help to bring together multiple iTV applications as… Continue reading TV Portals Will Reduce Digital Churn, Says Yankee Group
Multi-channel viewing has grown dramatically over the past five years acheiving 20% of veiwing share in 2001, according to data from BARB, twice the share it had in 1996. Over the same period of time, ITV’s share has decreased from 35% to 27% and BBC’s from 44% to 38%. UK Share Of Viewing Trends, 1996… Continue reading UK Viewing Trends Show Gains For Pay TV
November’s viewing figures from BARB show that as the winter schedules got underway, the shift in pulling power continues to move away from the traditional names as viewing diversifies.Year on year, ITV1 has saw its share of viewing fall in November, from just under 30% share in 2000 to just over 25% this year. Recently… Continue reading Digital TV Round-Up – November 2001
Early media buying estimates from trade journal Media Week are indicating that ITV’s advertising revenues will be down by more than 20% in January next year. Year on year in September, revenue was down 18.7% and in October it declined 11.9%, according agency estimates compiled by MediaTel.co.uk. ABN Amro says that if the Media Week… Continue reading Early January Buying Indicators Put ITV Revenue Off 20%
RevenueYear on year analysis shows that total TV revenue fell 9.6% during October as the advertising downturn continued to cast a shadow over the industry. ITV1 was the worst hit with revenue falling 11.9% year on year, closely followed by Channel 4, which saw revenue drop 6.1% during October. GMTV was the only network to… Continue reading TV Market Round-Up – October 2001
Programmes As the football season got into it’s swing, all eyes were on ITV1’s The Premiership to see whether it could avoid relegation. The Saturday evening prime time football show made the top three sports programmes in terms of audience size for three out of the four weeks in October. However, audiences hovered around the… Continue reading TV Viewing Round-Up – October 2001
Analysis of the latest BARB data on digital TV viewing shows some dramatic year on year changes among the main contenders for viewing share.In all homes, non-terrestrial channels increased their share of viewing during October from 17.7% to just over 20%. BBC1 has also found itself in a stronger position during October, rising from a… Continue reading Digital Viewing Round-Up – October 2001
Revenue Terrestrial: Recent analyst forecasts suggest that in the coming months ITV revenues will not deteriorate further to any great degree, but nor will it improve sufficiently to pick up the full-year average. Despite this, the run up to Christmas is expected to be poor for ITV. Analysts at ABN AMRO are sticking by their… Continue reading Insight Sector Report: TELEVISION – 21.11.01
Analysts at ABN AMRO are sticking by their forecast of a 20% drop in ad revenue at ITV in November despite popular opinion within the trade press that 15% is a more likely figure. ABN ‘remains cautious’ about ITV, but says that if the general trends within the market continue to look ‘cyclical’ there is… Continue reading ABN ‘Remains Cautious’ On ITV Ad Revenue Forecasts
