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Freeview could be facing an uphill struggle to attract audiences with research showing that only 5% of households plan to switch to digital TV in the next twelve months. The latest DART survey from Ipsos-RSL suggests that 47% of adults are unaware of the concept of free-to-view TV. This low awareness extends to the low-cost… Continue reading Freeview Could Face An Uphill Struggle

New research unveiled at the Easy TV Event, organised by the ITC in association with the Consumers Association and the Design Council, has recommended a more user-centred approach to the design of digital television. The Easy TV Event, which is part of an ongoing initiative to promote the need for easier to use digital television… Continue reading Digital TV Urged To Be More User Friendly

BSkyB’s increasingly dominant position in the UK pay-television market looks all set to strengthen, as this Friday’s first quarter results are forecast to show a net rise in subscribers of 205,000 (see Good Growth Expected In Sky’s Q1 Results). This will take the number of customers to its digital satellite service to 6.3 million. If… Continue reading BSkyB Takes Increasingly Dominant Position In UK Pay-TV Market

Although consumer take-up of video-on-demand (VOD) has been limited so far, cable companies are eager to promote the technology and a new study from The Yankee Group estimates that revenues will total $2.8 billion in 2006. The report, Video-on-Demand: Sustained MSO Commitment Drives Rapid Growth, claims that the leading cable operators have been swift to… Continue reading Cable Operators Throw Weight Behind VOD

Analysis of the latest TV revenue figures for September reveal an over-all year on year increase of 7.3% for the UK’s main terrestrial channels. Increases were seen across the board, but the sector’s biggest riser year-on-year was Channel 5. The channel is fast emerging as a major player in the advertising arena, with the launch… Continue reading TV Market Round-Up – September 2002

After a difficult period in 2001 when revenues slipped almost 10%, the television market has fared better this year and the sector will experience steady growth over the next five years, according to OMD UK. The agency noted that TV’s share of advertising expenditure increased throughout the 1990s as the medium was seen as the… Continue reading Television Advertising On The Up Despite ITV Troubles

ITV’s ad revenue growth in 2003 is expected to be just 0.5% in a market up by 3.3%, according to Merrill Lynch forecasts. The discrepancy between the two figures is a result of ITV’s loss of market share during year-end negotiations, due to falling viewing figures over the last year (see ITV Shows Autumn Pick-Up… Continue reading ITV Ad Revenue Monthly Forecasts From Merrill Lynch

The number of digital TV homes in the leading seven countries will double in the next six years, according to a new report from Informa Media Group. Digital Broadcasting Revolution – Fifth Edition claims that the top countries accounted for a total of 56 million digital homes at the end of 2001. This is set… Continue reading Digital TV Set For Take Off In Major Markets

Although there are only a small number of products on the market, advanced set-top boxes have the potential to significantly enhance our viewing and online experiences. A new report from Strategy Analytics claims that sales of these boxes, known as “thick clients” will reach 33.5 million by 2008. The report, entitled Set-Top Box Evolution: From… Continue reading Advanced Set-Top Boxes To Inspire Satellite Sector

Jack Myers has launched an uncompromising attack on Forrester Research following a series of what he sees as ‘almost perversely bullish’ forecasts for the US interactive television industry. Releasing Myers Report‘s own figures yesterday, Jack Myers berated Forrester’s principal television analyst and forecaster, Josh Bernoff, for his ‘incomprehensibly’ optimistic figures. As an example, Forrester has… Continue reading Myers Attacks ‘Incomprehensible’ Forrester iTV Forecasts