Our Future Media Leader of the Year and Just Eat Takeaway’s senior media manager for northern and southern Europe answers our probing and quick-fire Leading Questions.
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Talent and fame are frequently governed by three levers of ‘attention’, namely scarcity, pattern reliance, and distribution. Phil Rowley breaks it down.
Welcome to the Brief, The Media Leader’s round-up of media news.
Analysis: Perplexity has confirmed it doesn’t have plans to revisit ads anytime soon after being among the first to trial the model, but what’s behind this U-turn? Are ads within AI models unavoidable?
Welcome to the Brief, The Media Leader’s round-up of media news.
In our pursuit of ever more granular data, have we truly improved consumer understanding, or merely swapped one set of acronyms for another?
If we are serious about supporting women’s careers, we must stop designing workplace systems that assume caregiving falls on mothers, says Piqniq’s founding partner.
WPP Media’s Advertising Intelligence Framework evaluates current AI leaders across categories including data, tech, distribution, commerce and content. Big Tech firms are locked in a battle for the future of advertising, the framework suggests.
News UK’s Octave joins Bauer’s audioXi and Global’s DAX who joined last November after digital trading was launched.
Not surprisingly, pirate streaming services are going to weaponise AI in their battle with rights owners. Anti-piracy solutions providers are responding, but this is just one fight in the long war with pirates.