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Mathieu Yarak at MBC Media Solutions explains how TV can become more competitive against social media platforms and other digital by correlating attention, brand impact, and outcomes into a single intelligence layer.

Isba director of media Steve Chester will succeed George as interimin managing director.

Publicis Groupe announced on Sunday the acquisition of the American data collaboration platform LiveRamp for $2.2bn, paid entirely in cash.

Welcome to The Brief, The Media Leader’s round-up of media news.

Numeris argues that exposure and outcomes are not competing ideas but work together. But neither works well without trust, and that requires a single, transparent, industry-governed currency.

D19’s MD outlines the challenges for SMEs looking to get onto TV.  He shares practical advice on testing, and what more the TV industry can do to serve the ‘FELT’ market.

Creator businesses are hitting the same structural ceiling as legacy media companies. They’re just doing it faster, and the clever ones are building walls.

Market analyst Ian Whittaker has been listing the risks and opportunities for media owners across the next five years. He views small business advertising as a key growth opportunity.

ISBA’s director general admits marketers are struggling to get heard in the boardroom, while lost industry expertise can lead to extreme and binary planning decisions.

Laura Kell, Olya Dyachuk and Marcos Angelides share how brands are working to show up in large-language models and what marketers need from AI companies as the likes of OpenAI are embracing advertising.