The MPG was born out of the Advertising: Who Cares? initiative and will sit alongside the non-profit Account Planning Group (APG).
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“Who would have thought television is a CRM channel?” asks Sam Taylor at Lloyds Bank. His team proved that it is. Watch this interview for the details.
The retail media effort, which aims to “bring brand storytelling to high-intent shopping moments,” attracted early partners Diageo and PepsiCo.
Social media’s addictiveness has been proven in a US courtroom. It’s time to stop funding these destructive platforms, says Bauer’s Simon Kilby.
The brand safety debate is the industry’s equivalent of arguing about which cigarettes are safer.
Brands still need to be noticed, easy to buy and emotionally relevant. What has shifted is the collective’s role in driving value and growth, writes SocialChain’s group strategy director.
The Guardian’s director of advertising and football special projects editor unpack the major threads of this year’s World Cup, both as a commercial opportunity, and an editorial one.
As Apple celebrates its 50th anniversary, its creative is a reminder that the future of out-of-home isn’t about doing more, it’s about doing less, better.
With less than 70 days until the FIFA World Cup, the pre-tournament campaign window is well and truly open, says Mail Metro Media’s digital investment director.
The BBC will welcome former Google executive Matt Brittin as its director-general next month. Will he defend the principles the BBC was built on, or does the Google playbook follow him through the door?