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Welcome to the Brief, The Media Leader’s round-up of media news.

PASHN’s MD shares insights from his interviews with media leaders who discuss navigating tech and shifting consumer behaviours, and how they’ve tried to do the right thing along the way.

Brand building, loyalty, and advocacy are built on emotional connections, not just fleeting visual contact. We risk becoming so fixated on the ‘how long’ that we forget the ‘how deeply’ and ‘how effectively’, writes Caroline Manning. 

The platform, expected to launch later this year will enable Route to move from providing planned audiences to delivered audiences for modellers.

Former Media Leader editor-in-chief Omar Oakes and former Dentsu International CEO, now AI strategist Hamish Nicklin debate for and against the prompt: “No human will touch a media plan within five years.”

The programmatic partnership integrates Amazon DSP directly with DAX, Global’s digital ad exchange.

High Gain Audio analysis shows that both broadcast radio and digital audio consistently outperform the all-media average.

Welcome to the Brief, The Media Leader’s round-up of media news.

CTV’s true value will only be realised through better data and a smarter strategy. Household-level insights provide the missing piece of the jigsaw, writes Outra’s Graham Field.

A report by Enders Analysis warns of “structural assymetry” between platforms and publishers in the attention economy, but offers three engines for audience and commercial growth.