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Welcome to The Brief, The Media Leader’s round-up of media news.

To kick off a three-part mini-series on the future of podcasting, The Media Leader asked industry experts to define what a podcast is now that the channel’s ecosystem has broadened significantly.

To explain why some technologies take hold whilst others languish unused in the garage, Phil Rowley explains three key consumer requirements: interoperability, infrastructure, and Improvement.

When we experience fear, there are typically four behavioural responses, all helpfully beginning with ‘F ’. Jan Gooding analyses how frightened humans respond to perceived threats from AI.

Mobsta is ensuring sustainability remains part of the Cannes Lions conversation by hosting a roundtable to explore how it can transition from a series of commitments to influencing everyday media planning and investment decisions.

Goodstuff’s CEO Gen Tompkins is in the hot seat for our probing and quick-fire Leading Questions.

Welcome to The Brief, The Media Leader’s round-up of media news.

At what point does a challenger agency decide to make a big splash at Cannes? For PMG, ‘the moment we’re in right now is the moment it has been building toward for 15 years.’

Kindness is not about being nice. It is about caring enough to be direct, honest and committed to everyone’s professional growth.

The platforms have taken the Croisette, the beaches keep changing hands and the AI companies are arriving in force. We asked senior figures across brand, agency, media and adtech who the festival is really for in 2026, and what that says about where the business is heading.