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Ray Snoody gives his verdict on Axel Springer’s £575m acquisition of The Daily Telegraph.

Welcome to the Brief, The Media Leader’s round-up of media news.

Reddit is not really a hare; it’s a tortoise, and the advertisers making the biggest impact on Reddit have embraced its tortoise qualities, writes WPP Media’s David Wilding. 

In the acute phase of burnout and workplace stress, the priority is restoration, not social communication. 

The advertising industry is scaling AI integration fast, and despite measurement tools evolving, supply-chain opacity and cloud non-disclosure mean the industry still lacks a full picture of its carbon impact, The Media Leader has found following an investigation.

For International Women’s Day Adwanted highlighted two women within the company to shine a spotlight on the work they do and to give an insight into their lives. 

The day highlighted the strength women have as leaders, along with the importance of supporting and championing women in the industry outside of London.

The move comes after the right-wing free-to-air channel reported it grew revenue 66% to £26m in the year to May 2025, while annual losses fell 34% to £22m.

Netflix is absorbing podcasts while independent creators achieve studio-grade production. When everything looks like television, advertisers need a new way to tell what’s actually worth paying for.