Media planners need to use data, analysis and good old-fashioned common sense and judgement as a trusted advisor to advertisers, not as a credulous spinner of the established narrative or for commercial gain.
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The Professional Publishers Association has proposed the CMA introduce conduct requirements for Google and others around transparency and clear attribution.
As the 2025/26 Premier League season kicks off, Sky Media has announced a record number of sponsors, including Guinness, Coca-Cola, Uber Eats, The British Army, Bet365 and EA Sports.
The Media Leader spoke to industry leaders to find out their favourite pieces of creative content so far in 2025 — be it ads, articles, TV shows, films or more.
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The incoming LHF TV and online ban offers brands an opportunity to be more innovative with their creative, trial new channels and rethink their media strategies.
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The title is leaning in to “talent-led media”. Al Brown, head of content at its new studio arm, discusses the merging of interests between publishing brands and personal brands.
Every media channel is seemingly a Swiss Army knife that can do everything now, but we’ve forgotten that channels have their own special set of superpowers. Let’s look at OOH to understand the problem.
Lionesses, a superhero, dementia… industry leaders put forward some of their favourite ads this year.