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The contraction comes amid a period of substantial consolidation of agency groups and supposed AI-driven cost-cutting efforts.

The changes will impact Channel 4 Sales’ Account Management Hub, Campaign Operations, and Traffic teams.

In a world of AI-generated content, being broadly inoffensive is rarely neutral; it often means being forgotten. The chief strategy officer at IAB UK has a solution to cut through the slop.

Amid surges in user growth and revenue, Reddit is eyeing commercial growth in lower funnel campaigns, consumer insights, and its yet-to-be-monetised AI search product.

Welcome to the Brief, The Media Leader’s round-up of media news.

Jungle Creations, a London-based social and influencer publishing agency, has announced the opening of its first office on King Street in Manchester city centre, signalling its intention to invest in northern talent.

Calls for a ban on social media for under-16s are rooted in ideology, not impact. That truth does nothing to diminish the urgency of addressing the impact of social media on children’s mental health, writes Nicola Kemp. 

Quibi failed because it sought to launch a mobile-first premium product while remaining anchored to an ad-funded media logic that was already fracturing. The future of short-form won’t make the same mistake.

Welcome to the Brief, The Media Leader’s round-up of media news.