Last week, The Media Leader took a deep dive into retail media, reporting on the latest updates and hearing from key industry leaders on the challenges, trends and future of this fast-growing media channel.
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Katharine Viner delivered a pointed speech last week praising the importance of independent journalism as tech platforms have ‘downgraded truth’. But publishers have been urged to act more like creators on those platforms.
ITV’s Sameer Modha and consultant finance director Nimmi Shah join Jack Benjamin to discuss macro pressures facing CFOs, why outcomes matter more than eyeballs, and the implications of AI on financing.
The broadcaster will harness talent to generate interest in every team, is launching a tournament companion app, and will use recommendations to keep light ITVX viewers on the platform.
Welcome to the Brief, The Media Leader’s round-up of media news.
Dr Kai-Marcus Thäsler previews the data, insights, and a few uncomfortable truths about where the global OOH journey is heading, to be discussed at WOO’s London congress in June.
Platforms built for discovery are being recalibrated for transactions. Youth generations demand it, so publishers and brands need to adapt for it, writes the MD EMEA at Vudoo.
Retail media faces rapid, structural fragmentation, which threatens to stall its momentum. SMG’s global head of product outlines her solution based on collaboration and a mindset shift.
Experian’s consulting partner, media and agency, Danny Holmes, is in the hot seat to face our probing and quick-fire Leading Questions.
Retail media is now being presented publicly as its own channel in the AA/WARC Expenditure Report, with forecasts suggesting its rapid growth will continue in 2026 and 2027.