More Uk articles

A panel discussed the growing emphasis on culture driven by the creator economy, and how YouTube is the platform for enabling brands to get involved.

FreeWheel’s Video Marketplace Report for H1 2025 shows a notable rise in ad views within premium digital video in Europe, helped by a 31% increase on CTV devices. BVOD dominates this environment.

The latest IPA Bellwether report found that a net 3.6% of businesses reported a rise in marketing budgets in Q3, but main media budgets stayed flat amid a pullback in audio and OOH.

Global’s Dax ID now utilises an AI model which analyses data points and helps connect listening moments with online activity, providing a more accurate picture of an individual listener behaviour and better attribution of conversions.

The ex-GroupM EMEA CEO joins PMG amid a global expansion effort.

Full report available at: Adwanted> Connected > Consumer Surveys

The decision by Paramount Global to close all its MTV channels by the end of the year is culturally seismic, but what lessons should the UK’s public service broadcasters take from the demise of music television?

 OOH is no longer just a platform for ads. It’s a platform for progress. JOLT UK explains.

UK advertisers spend billions on channels and metrics that provide the illusion of control but often fail to deliver. Is ‘The Overwhelm’ getting in the way? In the first of a three-part series, Dan Gee examines the role of performative efficiency in this complex dance of disinformation.

AudioXi Moment offers advertisers access to highly targeted audio and in-app inventory based on in the moment insights so listeners can be reached based on mood, mindset and behaviour.