Linear streaming, multi-channel unification, and AI-driven efficiency will dominate broadcast media strategies, says Operative’s CEO.
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Welcome to the Brief, The Media Leader’s round-up of media news.
As Cartwright celebrates 100 days in her new role as managing director at Active International, she reveals her strategy on leadership, leveraging prospects and levelling the playing field.
When you stop doing what you’re great at and find yourself pulled into things you aren’t so good at, it’s easy to lose love for the job. Launch’s CEO explains how she found her way back.
These days, 24-hours is a very long time in politics. How the British Prime Minister went from being ‘toast’ to pulling it back from the brink, as charted by the press.
Welcome to the Brief, The Media Leader’s round-up of media news.
The contraction comes amid a period of substantial consolidation of agency groups and supposed AI-driven cost-cutting efforts.
The changes will impact Channel 4 Sales’ Account Management Hub, Campaign Operations, and Traffic teams.
In a world of AI-generated content, being broadly inoffensive is rarely neutral; it often means being forgotten. The chief strategy officer at IAB UK has a solution to cut through the slop.
Amid surges in user growth and revenue, Reddit is eyeing commercial growth in lower funnel campaigns, consumer insights, and its yet-to-be-monetised AI search product.