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Omar Oakes assesses what 2025 actually revealed about media agencies and why the usual scorecards are lying to us.

Welcome to the Brief for Monday 15 December, The Media Leader’s round-up of media news.

Streaming is well-suited to the festive consumer mindset, presenting the perfect Christmas gift for media buyers, says Magnite’s Sam Wilson.

WPP Media’s global president of business intelligence returns to talk through its latest adspend forecast, downside economic risks, and how AI is driving growth opportunities.

As the end of Q4 approaches this piece serves as a reminder of how Less Healthy Food restrictions (LHF) have impacted each of the channels.

Research from Reach and PA Consulting finds that ads on local online news sites outperform those on social media, video, radio, or apps. Reach’s chief revenue officer examines the reasons. 

Women are disproportionately facing the sharp edges of redundancy and silence is not the solution, says Nicola Kemp

Welcome to the Brief for Friday 12 December, The Media Leader’s round-up of media news.

There will be lots of key research coming out in 2026, The Media Leader asks research experts what they are most looking forward to.

There has been plenty of invaluable research published this year, The Media Leader reached out to the research community to for their top picks.