In the opening session of the Future of TV Advertising Global 2025, Richard Broughton delivers a whistle-stop-tour of who the winners and losers are in an increasingly consolidated market.
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Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.
People turn to coaching for myriad reasons, but learning to think independently and ask open questions is a skill set that will benefit any leadership role and help develop your teams.
Generative AI hasn’t just changed what people search for; it’s changing how they discover, evaluate, and decide, as a new study from the7stars shows.
Following along on The Media Leader’s liveblog for coverage of the Future of TV Advertising Global live on the 9th and 10th December.
The Guardian’s chief advertising officer returns to discuss the implications from the title’s latest “Shift Happens” report.
Rituals can turn passive consumption into a ceremony. Ads and brand experiences that nurture them might become fixtures in people’s emotional lives, says Simon Carr.
In a crowded Christmas ad market, more brands are realising that being remembered for creative storytelling is the prerequisite for being loved, says the UK MD of Happydemics.
WPP Media are forecasting a sunny, if consolidated, expectation for growth in 2026. This year uncertainty over tariffs didn’t have quite as big an impact on consumer spending or ad revenue as anticipated.
Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.